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The book discusses the aspect in lucid language backed by in-depth research. The author brings the chronicle up to date with astute depiction of history of relationship between business and society...the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies.
[The book] chronicles succinctly the fascinating story of India’s business....A must-read for all managers, management students, faculty, and business and civil society leaders.
By tracing the course of business engagement with the community over one hundred and fifty years, the book provides a unique historical perspective of corporate citizenship in India.
It is well worth reading by all those who would shape the institutions business India needs for more inclusive growth driven by entrepreneurial energies.
Pushpa Sundar is well qualified to provide a holistic perspective on the various issues concerning CSR today, and has done so admirably in this book.
[The book] provides a unique historical perspective of corporate citizenship in India...an easy-to-read, jargon-free hardbound volume.... Deals extensively with CSR challenges...essentially a historical narrative written with an objective to enhance knowledge, understanding and appreciation of what business can contribute to society...a work of deep insight and sound scholarship...a sound understanding of CSR and its importance in doing business in the modern world.
This book highlights the critical issues...lucid language packed with indepth research…. Brings new realms to discussion of CSR, a true novelty…the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies.
The book deals extensively with CSR challenges both generic and those from issues which have become sites of conflict…written with an objective to enhance knowledge, understanding and appreciation of what business can contribute to society. It is a work of deep insight and sound scholarship…anyone reading it would not just emerge empowered with a wealth of knowledge but a sound understanding of CSR