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In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen.
This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers.