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Nonprofit Management
Principles and Practice

Fifth Edition


September 2018 | 576 pages | SAGE Publications, Inc

Nonprofit Management: Principles and Practice provides an excellent overview of the complexities, management challenges, and importance of the nonprofit sector in the United States. It’s easy-to-use format is appropriate for undergraduates and entry-level nonprofit professionals who wish to develop a broader understanding of the nonprofit sector.” —Crystal Tull, University of San Diego

Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available.

New to the Fifth Edition

  • New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust.
  • Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk. 
  • New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing. 
  • A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces.
  • The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits.
  • An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving.
  • New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.  

Instructors: Log into the password-protected Instructor Site at study.sagepub.com/worth5e for case activities, chapter-specific discussion questions, a Microsoft® Word® test bank, PowerPoint® slides, and more!

 
I. Understanding Nonprofit Management, the Nonprofit Sector, and Nonprofit Organizations
 
1. Nonprofit Management as a Profession and a Field of Study
A Revolution in Management  
A Distinct Profession  
Nonprofit Management as a Field of Study  
Toward a Balanced Approach  
Proceeding With Realism and Pride  
 
2. Overview of the Nonprofit Sector
America’s Nonprofit Sector: A Historical Overview  
Searching for a Common Vocabulary  
Alternatives to Nonprofit  
Size of the U.S. Nonprofit Sector  
Differentiating the Nonprofit Sector  
Emerging New Models  
Commercialization and Tax Exemption  
Implications for Nonprofit Managers  
 
3. Theories of the Nonprofit Sector and Nonprofit Organizations
Explaining the Nonprofit Sector  
Explaining Nonprofit Organizations  
 
II. Governing and Leading Nonprofit Organizations
 
4. Nonprofit Governing Boards
Types of Governing Boards  
The Governing Board’s Responsibilities  
The Board and the CEO  
Explaining Board Behavior  
Managing Nonprofit Boards  
Nonprofit Board Effectiveness  
The Challenge of Nonprofit Governance  
 
5. Executive Leadership
The CEO’s Job  
Management and Leadership  
Overview of Leadership Theories  
The Effective Nonprofit CEO  
Founder Syndrome  
Executive Transitions  
Leading Change  
 
III. Managing the Nonprofit Organization
 
6. Ensuring Accountability and Measuring Performance
Defining and Ensuring Accountability  
Mechanisms for Accountability  
Measuring and Managing Performance  
Performance Measurement: The Continuing Debate  
 
7. Developing Strategy, Building Capacity, and Managing Risk
Understanding Strategy  
Strategic Planning and Strategic Management  
The Strategic Planning Process  
Writing the Strategic Plan  
Developing an Operational Plan  
Benefits and Limitations of Strategic Planning  
Building Organizational Capacity  
Defining and Understanding Capacity  
Capacity Building in Action  
A Model for Capacity Building  
Capacity and Organizational Life Cycles  
Capacity Building Evaluated  
Managing Risk  
 
8. Collaborations, Partnerships, and Mergers
Growing Interest in Collaboration  
A Continuum of Relationships  
Exploring Collaborations and Mergers  
Drivers of Collaborations and Mergers  
Obstacles to Collaboration and Merger  
Conditions for Success  
Collaborations and Mergers Within National Nonprofits  
Cross-Sector Collaboration  
Achieving Collective Impact  
 
9. Managing Staff and Service Volunteers
Human Resources Management  
An Overview of Management Theories  
Understanding Human Motivations  
Applying Theories to Managing the Nonprofit Workforce  
Managing Volunteers  
Volunteer Management as a Career Field  
The Future of Volunteerism  
 
10. Marketing and Communications
Defining and Understanding Marketing  
Marketing Serves the Mission  
Marketing Means Action  
Marketing as a Process  
The Marketing Mix  
Building the Brand  
Integrated Marketing Communication (IMC)  
Crafting an Effective Message  
Crisis Communications  
Social Media  
Evaluating Marketing and Communication  
 
11. Advocacy and Lobbying
Basic Distinctions  
Overview of Lobbying Law  
Implementing an Advocacy Program  
Continuing Issues and Concerns  
 
IV. Obtaining and Managing Resources
 
12. Financial Management
Definitions of Key Concepts  
Understanding Nonprofit Finances  
Nonprofit Financial Statements  
Audits  
Using Financial Ratios  
Managing Endowment Funds  
Developing and Managing the Budget  
Financial Policies and Controls  
 
13. Philanthropic Fundraising
Definitions and Distinctions  
Motivations for Giving  
The Fundraising Process  
Individual Donor Life Cycles  
Campaigns  
Managing Fundraising Programs  
Ethics and Professional Standards  
 
14. Social Enterprise and Earned-Income Strategies
Social Enterprise and Earned Income  
Why Earned Income?  
Partnerships With Business  
Nonprofit Business Ventures  
Earned-Income Strategies: Issues and Decisions  
 
15. Government Grants and Contracts
Changes in Sources and Patterns of Support  
Grants, Contracts, and Fees  
Government Support: Opportunities and Challenges  
Seeking Government Support  
Nonprofits in the Policy Arena  
 
V. Special Topics
 
16. Social Entrepreneurship and Innovation
Defining and Understanding Social Entrepreneurship  
History of Social Entrepreneurship as a Field  
Theories of Social Entrepreneurship  
Social Entrepreneurship Across Fields and Around the World  
Building High-Impact Nonprofits  
Sustaining Innovation  
The Future of Social Enterprise and Social Entrepreneurship  
 
17. Governing and Managing International and Global Organizations
Definitions and Scope of International Organizations  
International Philanthropy and Fundraising  
International Nonprofit Governance and Management  

Supplements

Instructors Resource Site
  • Microsoft® Word® test bank is available containing multiple choice, true/false, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course.
  • Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
  • Chapter outlines summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
  • Case activities are designed for instructors to expand questions to students, or initiate class discussion.
  • Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.  
  • Carefully selected, web-based video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics. 
  • EXCLUSIVE! Access to certain full-text SAGE journal articles that have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter.

“Comprehensive, well-researched and -documented, contemporary, well written, and holds the attention of students. Contains material that can be use as deep background even if the course design does not cover the material in depth. A resource for students to use beyond the course.”

Patricia H. Deyton
Simmons College, School of Management

“This is the best all-around text.”

Maya Esparza
San Jose State University

“Nonprofit Management Principles and Practice provides an excellent overview of the complexities, management challenges, and importance of the nonprofit sector in the United States. It’s easy-to-use format is appropriate for undergraduates and entry-level nonprofit professionals who wish to develop a broader understanding of the nonprofit sector.”

Crystal Tull
University of San Diego
Key features

NEW TO THIS EDITION:

  • New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust.
  • Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk. 
  • New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing. 
  • A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces.
  • The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits.
  • An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving.
  • New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.  

 

KEY FEATURES: 

  • A balanced approach explores foundational topics as well as controversial issues and current trends, providing the reader with relevant research, theory, and practical applications
  • A focus on charitable nonprofits emphasizes organizations that provide educational, health care, arts, cultural, legal, and social services

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ISBN: 9781506396866
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