Online Journalism

Online Journalism
The Essential Guide

  • Steve Hill - Southampton Solent University, UK, Westminster University
  • Paul Lashmar - Brunel University , UK, Sussex University, UK
Companion Website

© 2014 | 304 pages | SAGE Publications Ltd

"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting."
- Paul Lewis, The Guardian

"As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age."
- Mary Braid, Kingston University

Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed.

Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production.

What this book does for you:
  • Tips and advice from leading industry experts in their own words
  • QR codes throughout the book to take you straight to multimedia links
  • A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights (
  • Exercises to help you hone your skills
  • Top five guided reading list for each topic, so you can take it further
Perfect for students throughout a journalism course, this is your essential guide!
What are the Essential Skills?
Understanding Your Users
Writing for the Web
Telling the Story with Images
Using Audio and Podcasts
Working with Video
Doing Investigative Reporting
Social Media and Building Online Communities
Blogging and Participatory Journalism
Freelancing and Entrepreneurial Journalism
Outputting For Web, Mobile and Tablet
Ethics and Good Practice
Law and Regulation
How the Internet Transformed Journalism


No longer merely “writing for the Web”, “online journalism” is a term which now encompasses a range of skills as broad as journalism itself, including subjects that together could fill an entire undergraduate course: from online video and audio to data and visual journalism, social media and community management, advanced search techniques and verification, new ethical and legal considerations, and programming. Even “writing for the Web” requires an exploration of search engine optimisation, social media optimisation and Web analytics. Thankfully it’s clear that in writing Online Journalism: The Essential Guide, Steve Hill and Paul Lashmar have not underestimated the scale of the challenge: the book covers almost all of the areas listed above, as well as the increasingly entrepreneurial character of journalism online.

Paul Bradshaw, Birmingham City University,
Digital Journalism

A great book. Quite practical and easy to learn from.

Professor Abiodun Salawu
Department of Communication, Univesity of North-West
April 17, 2015

As the title says - essential reading.

Ms Mary Williams
School of Social Historical and Literary Studies, Portsmouth University
March 10, 2015

Very informative book. Recommended.

Professor Abiodun Salawu
Department of Communication, Univesity of North-West
January 12, 2015

A very useful, accessible and up-to-date handbook for online journalism. This will be incorporated into Online Journalism sessions that I do with both Sports Journalism and Journalism students.

Mr Tom Bradshaw
Fac of Media, Art & Communications, Gloucestershire University
January 7, 2015

Sample Materials & Chapters

Chapter One: What are the Essential Skills?

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ISBN: 9781446207352
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