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Passion Economy and the Side Hustle Revolution
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Passion Economy and the Side Hustle Revolution

Critical Acclaim

July 2022 | 364 pages | SAGE Response
Work’ is getting unbundled from ‘employment’ and the ‘The Great Resignation’ has become the new normal. As the passion economy becomes mainstreamed, people will look to build a portfolio of professions that create multiple income streams. They are likely to monetize their passions and build a career on their terms, seeking autonomy, mastery and purpose along the way. Today it is possible to do what you love, teach what you love and make a living. This book will tell you HOW.

 
Foreword by Klaus Schwab
 
Acknowledgements
 
Introduction
 
SECTION I Passion Economy Fundamentals
 
What Is Passion Economy?
 
Don’t Follow Your Passion, Fuel It
 
Let Your Curiosity Guide You
 
Society and Passion Economy
 
What Would Work Look Like 50/10 Years from Now?
 
Stupid Status Games and Careers to Avoid
 
Passion Economy Platforms
 
To Build a Platform or to Use One?
 
Chief Community Officer: The Secret Job Nobody Knew about
 
SECTION II: Passion Economy Career Principles
 
Everyone’s Job Is World-building, Even if They Don’t Realize It
 
Build a Category of One
 
Quitting Your Job for a Big Career Transition? Here’s What You Need to Think About
 
Rethinking Your Career
 
The AMP Framework
 
Alternate Careers, Web 3.0 and the History of the Internet
 
Marx, Adam Smith and Part-time Retirements
 
Marx, Adam Smith and Bullshit Jobs
 
Difference between Influencers and Creators
 
SECTION III: Alternate Careers, Passion Economy Platforms and the New World of Work
 
Solving Unemployment by Playing Videogames
 
The Mystery of Only Fans: Industry Disruptor or Sleaze Platform?
 
The Economics of Newsletters and Millionaire Newsletter Writers
 
How Writing Can Pave the Way for Venture Capital Careers
 
Spotify’s Joe Rogan Experiment
 
BTS: The Korean Boy Band That Build a Multi-billion Empire
 
14th Most Populous Country: PewDiePie
 
How Peloton Is Boosting the Passion Economy
 
Case Study on Lil Nas X
 
Burgers, French Fries and a Multi-million-dollar YouTube Empire: Mr Beast
 
Ali Abdaal: Cambridge Doctor Turned YouTuber
 
Million-dollar Facebook Engineer Who Quit to Become a YouTuber
 
Lebanon and the Unemployable Professor Taking Philosophy Back to the Marketplace
 
Kiran Gandhi: Harvard MBA Turned Musician and Activist
 
How Gen Zs Are Transforming the Career Navigation Space
 
Trevor Noah, Reid Hoffman and the Future of One-person Companies
 
How Tony Robbins Created His ‘Category of One’
 
Curation as a Service
 
The TikTok Factor
 
SECTION IV: Mental Models and Principles for Making Passion Economy Work for You
 
Find Your Frustration and Start a Side Hustle
 
Why Prescriptions and Playbooks Don’t Work
 
Productize Yourself
 
Teach Something
 
Avoid the FOMO Trap
 
Become a Deep Generalist
 
Seek Alternative Creator Monetization Paths
 
Keep the 80–20 Principle in Mind
 
Take Stock
 
Don’t Manage Your Time, Manage Your Energy
 
Avoid the Envy Trap and Make It Work for You
 
Think Big, Act Small
 
Build a Minimum Lovable Product: MLP (MVP Version of Amazon)
 
Speak to Customers and Train Yourself to Think like an Anthropologist
 
Resist the Funding Temptation
 
Relentlessly Focus on Building a Community
 
The Access Economy
 
Create Constraints
 
Learn to Create Win–Win Outcomes
 
Build the Right Mindset
 
Focus on Your Superpower and Outsource Everything Else
 
Build a Tribe of Mentors
 
Build a Challenger Network
 
Don’t Feel Pressured to Be on Top of Everything, Remember Donald Knuth
 
Become Backable
 
Keep the Japanese Philosophy of Kintsugi in Mind
 
Schedule Time for Long-term Thinking
 
Always Keep Taleb’s Two Concepts in Mind: Anti-fragility and Ergodicity
 
Learn, Unlearn and Relearn Constantly
 
Building a Portfolio of Careers
 
Co-create the Journey
 
SECTION V: Passion Economy Challenges
 
Platform Fatigue and Languishing
 
Public Policy, Governments and Passion Economy
 
The Challenges of Being Your Own Boss
 
SECTION VI: Conclusion

Mentorship and community building are important focus areas of the book. Utkarsh offers mental models for creators and passion economy participants to build a tribe of mentors and, leveraging the power of communities, propel others to do the same. Scaling mentorship is about scaling trust, empathy and kindness. Utkarsh has done that effectively with Network Capital and explains that with clarity and conviction in Passion Economy and the Side Hustle Revolution.

Sanjiv Saraf
Founder, Rekhta.org

Utkarsh captures the essence of the passion economy with fascinating stories from across the world. He deftly engages with the ‘impossible triangle’ of policy, platform and passion, which influences our professional endeavours and defines our place and purpose in these exciting times. Utkarsh’s book mirrors his own experiments with all aspects of life.

Samir Saran
President, Observer Research Foundation

In the Network Capital masterclasses and podcasts, Utkarsh asked me thought-provoking questions about the future of work and emerging trends in employment. I found his clarity of thinking remarkable and am glad that he wrote a book to unpack how the world of work will look like in the post-pandemic world. As the founder of a global mentorship platform, he is uniquely positioned to discuss what people want with their work lives and why.

His book suggests that the ability to reinvent oneself will be the most critical skill in the times to come. Even though the majority of case studies are about millennials, Utkarsh effectively makes the point that we are entering an era of multi-generational leadership where people across age groups will need to collaborate and support each other in their reinvention.

The last few years permanently changed our relationship with work. Things aren’t likely to go back to the way they were. Perhaps that is a good thing. This way we get to redefine the norms, reduce the biases and co-create a new normal for work that is equitable and impactful. By writing a book on the passion economy, Utkarsh has initiated an important conversation not only about work but also our guiding philosophy of the society of tomorrow.

Shashi Tharoor
Member of Parliament and Award-winning Author

Jobs in 2030 will require us to reinvent ourselves. Utkarsh’s book demystifies the future of work. He explains how we can prepare ourselves and offers concrete ideas for people and organizations hungry to build what he calls a ‘category of one’.

Tarun Khanna
Professor, Harvard Business School

Utkarsh’s book makes a strong case for building a portfolio of careers in the 21st century. As someone who started his career in finance, built a private equity fund and then transitioned to shaping the education landscape, I found the frameworks in the book highly relevant and actionable. He has done a great job of capturing stories of changemakers from around the world who are building new kinds of careers drawing upon their intrinsic curiosity. We are witnessing a subtle shift from the gig economy to the passion economy. Utkarsh’s book offers a comprehensive analysis of why this is happening and what can we do about it to create meaningful opportunities for ourselves and our communities.

Ashish Dhawan
Founder of Central Square Foundation and Ashoka University

As we moved from the industrial economy of the last two centuries where the workforce were mere cogs in a wheel, the shared economy of today gave birth to the concept of mass customization. The perfect coming together of pursuit of purpose, deep tech and design principles provides a new opportunity to pursue what’s right for each of us and yet build companies that create more wealth than ever before. By writing a book on the passion economy, Utkarsh has initiated an important conversation of not just improving on the past but redesigning our guiding philosophy of the society of tomorrow.

Lakshmi Pratury
Founder and CEO of INK

Utkarsh’s book provides a comprehensive road map about the future of work. He connects the dots across industries and geographies with deeply researched case studies about the passion economy. It is a gripping read that makes you think about your future self with a sense of adventure and possibility.

T. N. Hari
CHRO, Bigbasket

I found Passion Economy and the Side Hustle Revolution to be a comprehensive analysis of how the world of work will look like in the 21st century. It offers tools and mental models for millennials, Gen Z and baby boomers to reinvent themselves. This intergenerational shift in our attitude towards work is a difficult subject to capture. Utkarsh has done a great job of capturing the nuances and presenting them with interesting examples from around the world.

Pramath Raj Sinha
Founder, Harappa Education and Ashoka University

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ISBN: 9789354794964
$20.00