Policing
Reinvention Strategies in a Marketing Framework
- Rohit Choudhary - Additional Director General of Police, GRP HQ, Patiala, Punjab
Marketing framework works by keeping the customer at the centre, a requirement that may hold the key to finding solutions to the issues that the police face in current times. Result of this exercise is a marketing plan that delivers superior value, builds profitable customer relationships and creates customer delight. In the end marketing orientation requires a well-developed and deeply rooted corporate philosophy that guides every part of the police department in all of its activities and operations.
Additionally, the book carries case studies related to police operations from all over the world with examples of how certain key issues are addressed by the police in other countries, and suggests ways in which their strategies can be adapted to the Indian context. Thus, the book not only analyses the prevailing situation in the police force in terms of efficiency, but also draws a clear roadmap for the overhauling of Indian police system.
| Introduction |
| Situational Analysis |
| Police Functions and Developing Trends |
| Reinvention Strategies in Marketing Framework |
| Empowerment |
| Culture |
| Values |
| Measuring |
| Training |
| Aiming |
| Customer Offering |
| Community Policing |
| Cost |
| Resources |
| Effectiveness |
| Response |
| Politics |
| Promotion |
| Megadigm Shift for the Indian Police |
| References |
The present volume is significant because it seeks to present an overall view of multiple dimensions—social, cultural, political and state level reforms—of globalization and development in India. Indeed, a volume of this kind is bound to attract the attention of professional social scientists as well as concerned citizens. It has a special charm because its twenty essays are written by eminent scholars, which makes the reader familiar with a wide range of issues relating to implications of globalization in India….. A volume of this kind let us hope, would inspire its readers to strive for what its editor wishes: ‘a democratic, egalitarian and sustainable development rather than the largely dependent development paradigm of globalization and reforms.
Strikingly refreshing…[the author] is methodical and disciplined in presenting his thesis. His volume is a useful exposure to many of out officers who do not otherwise have the time to learn from the experiences of the fellow-policemen elsewhere in the globe.
For police to sell like merchandise, the author embarks on plans to improve its organisational culture incorporating changes in the police delivery scenario through (i) SWOT—strength, weaknesses, opportunities, and the threats besides (ii) Eight P's—people, products, price, promotion, pace, process, place and policies. A roadmap for the marketing plan that promises superior value, builds customer relationship and creates customer delight is the hallmark of the book…. The book, recommending identification of internal issues and external influences with the focus on customer satisfaction, high performance and newage entrepreneurial demands of the business, should be the 'Bible' for every policeman besides being a very well-documented research treatise.
The book is a…well-documented approach to the subject of policing…Rohit Choudhary duly brings to bear on the subject his long experience in the services…. This book deals with various aspects of police reforms in India and calls for a 'megadigm shift for the police system to attune it to democratic principles and a marketing framework.
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| ISBN: 9788178299440 | Paperback | Suggested Retail Price: $27.99 | Bookstore Price: $22.39 |
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