Marketing framework works by keeping the customer at the centre, a requirement that may hold the key to finding solutions to the issues that the police face in current times. Result of this exercise is a marketing plan that delivers superior value, builds profitable customer relationships and creates customer delight. In the end marketing orientation requires a well-developed and deeply rooted corporate philosophy that guides every part of the police department in all of its activities and operations.
Additionally, the book carries case studies related to police operations from all over the world with examples of how certain key issues are addressed by the police in other countries, and suggests ways in which their strategies can be adapted to the Indian context. Thus, the book not only analyses the prevailing situation in the police force in terms of efficiency, but also draws a clear roadmap for the overhauling of Indian police system.