You are here

Political Advertising in Western Democracies

Political Advertising in Western Democracies
Parties and Candidates on Television

December 1994 | 248 pages | SAGE Publications, Inc
"An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

Lynda Lee Kaid and Christina Holtz-Bacha
An Introduction to Parties and Candidates on Television
Christina Holtz-Bacha and Lynda Lee Kaid
A Comparative Perspective on Political Advertising
Media and Political System Characteristics

Margaret Scammell and Holli A Semetko
Political Advertising on Television
The British Experience

Anne Johnston and Jacques Gerstlé
The Role of Television Broadcasts in Promoting French Presidential Candidiates
Christina Holtz-Bacha and Lynda Lee Kaid
Television Spots in the German National Elections
Content and Effects

Gianpietro Mazzoleni and Cynthia S Roper
The Presentation of Italian Candidates and Parties in Television Advertising
Akiba A Cohen and Gadi Wolfsfeld
Overcoming Advertising and Diversity
The Utility of Television Political Advertising in Israel

Karen Siune
Political Advertising in Denmark
Kees Brants
The Blank Spot
Political Advertising in the Netherlands

Tom Moring
The Northern European Exception
Political Advertising on TV in Finland

L Patrick Devlin
Political Commercials in American Presidential Elections
Lynda Lee Kaid and Christina Holtz-Bacha
Political Advertising across Cultures
Comparing Content, Styles and Effects


Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9780803953529