Presenting Data Effectively

Presenting Data Effectively
Communicating Your Findings for Maximum Impact

Companion Website

© 2014 | 200 pages | SAGE Publications, Inc
This is a step-by-step guide to making the research results presented in reports, slideshows, posters, and data visualizations more interesting. Written in an easy, accessible manner, Presenting Data Effectively provides guiding principles for designing data presentations so that they are more likely to be heard, remembered, and used. The guidance in the book stems from the author’s extensive study of research reporting, a solid review of the literature in graphic design and related fields, and the input of a panel of graphic design experts. Those concepts are then translated into language relevant to students, researchers, evaluators, and non-profit workers—anyone in a position to have to report on data to an outside audience. The book guides the reader through design choices related to four primary areas: graphics, type, color, and arrangement. As a result, readers can present data more effectively, with the clarity and professionalism that best represents their work.
Chapter 1. The Justification for Presenting Data Effectively
Chapter 2. Graphics
Chapter 3. Type
Chapter 4. Color
Chapter 5. Arrangement
Chapter 6. A Short Last Word on Presenting Data Effectively


Student Study Site

• Link to Stephanie’s blog and website

• Selected chapter images in full color

• Research & Evaluation Report Layout Checklist

• Templates of style sheets

• Slide deck planning sheet

• PowerPoint template illustrating the “Rule of Thirds”

• Tips for applying Stephanie’s guiding principles to other software programs

“With a growing interest in the field of data visualisation, Stephanie Evergreen's book on presenting data effectively can be described as a timely entry into the topic for the evaluation field....[she] immediately makes her position and passion for data presentation clear with strong words to convince the reader of its importance...her first book is an accessible and engaging read for the new evaluator, or even for the more established evaluator looking to finesse the way they present data in reports and presentations."

Alicia McCoy, Evaluation Journal of Australasia

“This book will not only improve my work but has already contributed to improving the evaluation profession through more effective and credible data presentations...she [Evergreen] delivers a narrative full of humor, personal stories, and convincing rationale for adopting new practices...she continued to hold my attention when she used specific American Psychological Association and Modern Language Association guidelines as support for or comparison with the practices she was suggesting."

Nancy Franz, American Journal of Evaluation
Iowa State University

Excellent resource tool for students to understand the need of presenting effective data.

Dr Linda Vallejo
Business Administration , Apollo Group-Univ Of Phoenix
December 29, 2015

This was too simplistic for my needs

Professor Corey Sparks
Other, University Of Texas
June 29, 2015

Great book, too narrow for the class. Added as suggested supplemental text.

Dr Robert Yale
College of Business, University Of Dallas
April 27, 2015
Key features
  • A solid compilation of the literature in graphic design and related fields makes this a must-have resource for anyone who wants to learn how to create more effective and impactful data presentations.
  • An easy-to-follow format and straightforward content makes it easy for students, researchers, evaluators, non-profit workers, and anyone in a position to have to report on data to an outside audience, to master the strategies covered in the book.
  • Practical design steps related to four primary areas—graphics, type, color, and arrangement—make concepts easy to implement.
  • A focus on what works for memory and comprehension makes the strategies presented in the book effective, giving readers a way to show how meaningful their data really are.
  • Cutting-edge examples and applications from several social sector fields bring concepts to life.
  • Additional online resources expand the scope of knowledge and help readers test their knowledge.
  • Guidance based on Microsoft Office products makes it easy to follow the suggestions and examples presented—so readers won’t need to purchase new programs or learn new applications.
  • Before and after illustrations of reporting techniques with diagnostic, step-by-step instructions for replication give readers hands-on experience.
  • Examples of good communication in various reporting mechanisms such as posters, PowerPoint and online presentations, and reports, give readers access to best-practice mate

Sample Materials & Chapters

Chapter 2

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ISBN: 9781452257365