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Sales Force Management

Social Marketing

Professional Selling

Ongoing Crisis Communication

Sports Marketing

Marketing for Entrepreneurs

Sustainable Marketing

Basic and Advanced Focus Groups

The Market Research Toolbox

Business Planning and Market Strategy

Contemporary Brand Management

Controversies in Contemporary Advertising

Nontraditional Media in Marketing and Advertising

Essentials of Marketing Research

Applied Crisis Communication and Crisis Management

Marketing Strategy

Ad Critique

Leading Edge Marketing Research

Cases in Online Interview Research

Using Qualitative Research in Advertising

Social Marketing to Protect the Environment

Cases in Marketing Management

SAGE Brief Guide to Marketing Ethics

Pages