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Professional Selling
- Dawn Deeter-Schmelz - Kansas State University, Manhattan, KS, USA
- Gary Hunter - University of Mississippi, Oxford, Mississippi, USA
- Terry Loe - Kennesaw State University, GA, USA
- Ryan Mullins - Clemson University, USA
- Gregory Rich - Bowling Green State University, OH, USA
- Lisa Beeler - Clemson University, Clemson, SC, USA
- Wyatt Schrock - Michigan State University, East Lansing, MI, USA
January 2020 | 320 pages | SAGE Publications, Inc
Formerly published by Chicago Business Press, now published by Sage
Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.