Preface
Acknowledgments
Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion?
Jowett and O’Donnell’s Definition of Propaganda
Subpropaganda/Facilitative Communication
Chapter 2: A Model of Propaganda
Propaganda and Information
Propaganda and Persuasion
Persuasion Is Transactional
Persuasion Seeks Voluntary Change
Misleading and Manipulating an Audience
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
Control of Information Flow
The Management of Public Opinion
The Manipulation of Behavior
The Demagogue/Propagandist
Chapter 3: Propaganda Through the Ages
Ancient Greece and Alexander the Great
The Reformation and Counter-Reformation
The Emergence of Propaganda
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
Chapter 4: Propaganda Institutionalized
The Emergence of Mass Society
The Emergence of the Propaganda Critique
Oliver Stone’s Untold History of the United States`
Hollywood and Washington Nexus
Michael Moore and Fahrenheit 9/11
Current International Radio Propaganda
U.S. Government International Broadcasting
The Emergence of Cable News
Advertising: The Ubiquitous Propaganda
The Science of Advertising
The Role of Advertising in Persuasion Digital Propaganda Threats: Intentional Mischief and Malice
Chapter 5: Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Propaganda in World War I
The Aftermath of World War I and the Growing Concern About Propaganda
The Social Sciences and the Study of Propaganda
Research in Propaganda and Persuasion
World War II and Research in Communication
Theory of Exposure Learning
McGuire’s Model of Persuasion
Recent Research on Attitudes
Research on Persuasion and Behavior
The Influence of the Media
Prosocial Behaviors and Television
The Agenda-Setting Function of the Media
Uses and Gratifications Theory
Uses and Dependency Theory
The Internet and Digital Innovations
Limitations of Effects Research
Collective Memory Studies
Generalizations About Propaganda and Persuasion Effects
Chapter 6: Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
Reaction to World War I Propaganda
The Interwar Years, 1920 to 1939
The Emergence of Communist Propaganda
The Institute for Propaganda Analysis
Hitler and Nazi Propaganda
Post–World War II Conflicts
The Korean War, 1950 to 1953
The Korean War and the “Brainwashing” Issue
The Gulf of Tonkin Incident
“Hearts and Minds”: The Propaganda Campaign
The 1991 Gulf War: Mobilization of World Public Opinion
Using Metaphor and Imagery in the Gulf War
The Aftermath (2005): The Invasion of Afghanistan and Iraq
A Modern World of Propaganda
Freedom of Speech and New Technologies
Negative Counterpropaganda
Chapter 7: How to Analyze Propaganda
The Ideology and Purpose of the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
Media Utilization Techniques
Special Techniques to Maximize Effect
Predispositions of the Audience: Creating Resonance
Monopoly of the Communication Source
Audience Reaction to Various Techniques
Chapter 8: Propaganda in Action: Four Case Studies
Case Study 1: Women and War: Work, Housing, and Childcare
The Context, Ideology, and Purpose of the Propaganda Campaign
Identification of the Propagandist and the Structure of the Propaganda Organization
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Case Study 2: Propaganda and Climate Change
The Context, Ideology, and Purpose of the Propaganda Campaign
Identification of the Propagandist and Structure of the Propaganda Organization
Case Study 3: Big Pharma: Marketing Disease and Drugs
Ideology and Purpose of the Propaganda Campaign
The Context in Which the Propaganda Occurs: The Medicalization of Society
Identification of the Propagandist and Structure of the Organizations
Media Utilization Techniques
Special Techniques to Maximize Effects
Ghostwritten Articles in Medical Journals
Pharmaceutical Sales Representatives
Audience Reaction to Various Techniques
Case Study 4: Pentagon Propaganda
The Various Techniques Employed
Chapter 9: How Propaganda Works in Modern Society
A Model of the Process of Propaganda
Social-Historical Context
The Process of Propaganda
Appendix 1 Confessions of a Hollywood Propagandist
Appendix 2 Jazz Ambassador Dizzy Gillespie
References
Author Index
Subject Index
About the Authors
Sage College Publishing
