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Public Relations
Concepts, Practice and Critique



August 2012 | 304 pages | SAGE Publications Ltd
'...L'Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims' - Dr David McKie, Professor of Management Communication, Waikato Management School

'Jacquie L'Etang's Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book's core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study' - Julia Jahansoozi, Lancashire Business School, University of Central Lancashire

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun.

The 12 chapters provide careful clear explanations of concepts and discuss competing definitions. Each chapter reviews a number of related themes from a variety of perspectives. Topics covered include:

  • Reputation
  • Risk
  • Impression management
  • Celebrity
  • The public sphere
  • Ethics
  • Media perspectives
  • Persuasion and propaganda
  • Organizational communication
  • Health communication and social marketing
  • Emotional and spiritual dimensions of leadership
  • Promotional culture and globalization


The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through 'discipline boxes' which explain source domains, their origins and approaches, and connections to public relations.

Other useful features include emboldened key terms (and cross references to other chapters), lists of key terms at the beginning of each chapter, boxed out definitions of key terms, learning objectives, end chapter summaries, and suggestions for further reading.

 
Introduction
Critical Thinking and Interdisciplinary Perspectives  
 
Public Relations
Defining the Discipline and the Practice  
 
Reputation, Image and Impression Management
 
Risk, Issues and Ethics
 
Public Affairs and the Public Sphere
 
Media Perspectives
Critique, Effects and Evaluation  
 
Health Communication and Social Marketing
 
Public Relations and Management
 
Organizational Communication
Understanding and Researching Organizations  
 
Public Relations in 'Promotional Culture' and 'in Everyday Life'
 
Public Relations in a Globalized World
 
Key Thinkers and Thought in Public Relations

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims.

David McKie
Waikato Management School

At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study.

Julia Jahansoozi
University of Central Lancashire

The entire book will be used to guide students in during lectures and seminars. This book includes the PR fundamentals and are very well designed for undergraduate courses.

Dr Indrani Lahiri
Communications , De Montfort University
March 10, 2016

Excellent text

Professor Daniel Valentine
Department Business Studies, Regent's University
June 4, 2015

The critical approach taken in Jacquie L'Etang's book is refreshing in the field of public relations. L'Etang restores academic confidentiality with this book, which I highly reccommend to lecturers and students at University level classes. The book truly expands the ideas of what's at stake in Public Relations, and provides a solid basis for new generations of innovative PR students and practitioners. Well done!

Mr Magne Kolstad
Languages, Culture & Aesthetics Dept, Aalborg University
August 27, 2014

Jacquie L'Etang's 'Public Relations; Concepts, Practice and Critique' encourages students to engage in critical thinking from the first pages. The book assists students with key public relations concepts and challenges students to exam communication management from an array of perspectives. It comes highly recommended.

Mrs Stephanie Goodwin
Communication, Marketing and Public Relations, University of Central Lancashire
February 17, 2014

For MA-level students as well as researchers within communications studies, this is an essential work.

Mrs Anna karina Kjeldsen
Aarhus School of Business, Aarhus University
June 24, 2013

An interesting and useful resource for students of Public Relations. The book contains varied exercises and suggestions for further reading as well as discussion of concepts, so will achieve and maintain the interest of its readers.

Mrs Chris Hall
CEIS, Northumbria University
April 30, 2013

Very good textbook. Already in the recommended texts for research works and final courses thesis.
I have ask my library to purchase it for students.

Miss Sonia Sebastiao
School of Social and Political Science, Technical University of Lisbon
December 15, 2012

Liked the reflective practice approach.

Ms Bonnie McEwan
School of Public Engagement, New School University
April 5, 2012

Sample Materials & Chapters

Introduction PDF

Preface

References


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