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Qualitative Research in Business and Management
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Qualitative Research in Business and Management

Second Edition
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April 2013 | 296 pages | SAGE Publications Ltd
Electronic Inspection Copy available for instructors here

An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.

 Key features include:

  • Case studies, exercises, further reading and examples from first-tier journals
  • An enhanced Companion Website including journal articles and weblinks
  •  Chapters on writing up research and how to get your research published.

Visit the Companion Webiste at www.sagepub.co.uk/myers2e


 
PART ONE: INTRODUCTION
 
How to Use This Book
 
Overview of Qualitative Research
 
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
 
Research Design
 
Philosophical Perspectives
 
Ethics
 
PART THREE: QUALITATIVE RESEARCH METHODS
 
Action Research
 
Case Study Research
 
Ethnographic Research
 
Grounded Theory
 
PART FOUR: DATA COLLECTION TECHNIQUES
 
Interviews
 
Participant Observation and Fieldwork
 
Using Documents
 
PART FIVE: ANALYSING QUALITATIVE DATA
 
Analysing Qualitative Data: An Overview
 
Hermeneutics
 
Semiotics
 
Narrative Analysis
 
PART SIX: WRITING UP AND PUBLISHING
 
Writing up
 
Getting Published
 
PART SEVEN: CONCLUSION
 
Qualitative Research in Perspective

Supplements

'An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field' -
Catherine Cassell
Professor of Organizational Psychology, Manchester Business School, UK


'This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee' -
M. Lynne Markus, The John W. Poduska
Sr. Professor of Information and Process Management, Bentley University


‘Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field’
Professor Cathy Urquhart
Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University


Students already use the 1st edition with which we were extremely satisfied, so we move to the 2nd edition. The 2nd edition is for sure one step further in the process of developing student friendly and conceptual clear textbook in the field of qualitative research, where there are few good textbooks.

Professor DAMIJAN MUMEL
Ekonomsko-Poslovna Fakulteta, University of Maribor
November 4, 2015

Easy to understand research book for recommending to dissertation students

Mrs Catherine Elliott
Department of Management, Manchester Metropolitan University
May 13, 2015

I liked the book as it has a very logical structure and accommodates students with little background on qualitative research method.

Dr MOHAMMAD HOSEIN REZAZADE MEHRIZI
Faculty of Economics and Business Administration, Free Univ., Amsterdam
March 24, 2015

This book make a fine overview of the methods that can be used in a qualitative research, especially the most commons in Business and Management. It also gives an interesting light in how to conduct and write the results of the research.

Dr Cândida Silva
Interdiscipline , ESEIG - Industrial and Mananagment Studies School
December 1, 2014

A useful, clearly written and well presented book for post grads undertaking qualitative research methods in their dissertations. A key feature of this text is the supporting cases/references to research which clearly highlight different qualitative techniques in action.

Dr Susan Grant
School of Engineering and Design, Brunel University
October 1, 2014

Very good introduction to qualitative research in business and management. Well structured, well written and still advanced enough to avoid being a "cook book" by pinpointing important challenges and controversies in the field, which cannot be avoided by following prescription, but must be reflectred upon in qualitative research.

Mr Christian Lystbaek
Institute of Business and Technology, Aarhus University
July 30, 2014

Sample Materials & Chapters

Chapter 1

Chapter 2


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