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Qualitative Researching with Text, Image and Sound
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Qualitative Researching with Text, Image and Sound
A Practical Handbook for Social Research

First Edition
Edited by:


May 2000 | 384 pages | SAGE Publications Ltd
How do you collect and analyze social data in the form of texts (interviews and documents), images (photographs, film and television footage), and sounds (noise and music)? This text shows students which methods are most suitable for particular research problems and what is good practice for each method. Focusing on the pursuit of quality in social research, the authors: explore different ways of collecting and analyzing data; introduce the main analytical approaches for text, image and sound; cover computer-based analysis; and address problems in interpretation and quality criteria for qualitative research. The book has been extensively tested with prostgraduate research methods students at the London School of Economics.
Martin W Bauer, George Gaskell and N C Allum
Quality, Quantity and Knowledge Interests
Avoiding Confusions  
 
PART ONE: CONSTRUCTING A RESEARCH CORPUS
Martin W Bauer and Bas Aarts
Corpus Construction
A Principle for Qualitative Data Collection  
George Gaskell
Individual and Group Interviewing
Sandra Jovchelovitch and Martin W Bauer
Narrative Interviewing
Uwe Flick
Episodic Interviewing
Peter Loizos
Video, Film and Photographs as Research Documents
G Fassnacht
Betemology
Towards Continous (Self) Observation and Personality Assessment  
 
PART TWO: ANALYTIC APPROACHES FOR TEXT, IMAGE AND SOUND
Martin W Bauer
Classical Content Analysis
A Review  
M Liakopoulos
Argumentation Analysis
Rosalind Gill
Discourse Analysis
Greg Myers
Analysis of Conversation and Talk
Joan Leach
Rhetorical Analysis
Gemma Penn
Semiotic Analysis of Still Images
Diana Rose
Analysis of Moving Images
Martin W Bauer
Analyzing Noise and Music as Social Data
 
PART THREE: COMPUTER ASSISTANCE
Udo Kelle
Computer-Assisted Analysis
Coding and Indexing  
Nicole Kronberger and Wolfgang Wagner
Keyword-in-Context
Statistical Analysis of Text Features  
 
PART FOUR: ISSUES OF GOOD PRACTICE
Robert W D Boyce
Fallacies in Interpretating Historical and Social Data
George Gaskell and Martin W Bauer
Towards Public Accountability
Beyond Sampling, Reliability and Validity  

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research'


"This excellent text will introduce advanced students—and remind senior researchers—of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually stong." 

Susanna Horning Priest
Texas A&M University; Author of 'Doing Media Research'

It's a useful source for my graduate students.

Dr Sermin Tag Kalafatoglu
Department of Cinema and Television, Ordu Universitesi
August 30, 2016

Appropriate for MA (research) students to complement main coursebooks, which focus on quantitative methods.

Professor PerMagnus Lindborg
School of Art, Design and Media, Nanyang Technological University
February 24, 2015

The book is written in a very didactic style. It gives a short overview of each method at the beginning of each chapter, and then goes into the details following a step-by-step structure. The examples used are relevant and clear.

In addition, the authors problematise the different methods, which triggers critical thinking and makes the reader question the methods, rather than taking them from granted.

The glossary is extremely useful, especially for students who are not familiar with some of these methods.

Dr Miguel Garcia-Yeste
Department of English, Gothenburg Univ.
September 12, 2014

Excellent textbook for those interested in using arts based research methods

Ms Louise O'Boyle
School of Art and Design, Ulster University
March 31, 2014

good for the students from broadcasting journalism to learn how to analysis the data of image, video and sound.I think it is suitable to use this book as the essential textbook.I'll try it in my class.

Mrs Qing Bian
college of communication and art, Tongji University
October 26, 2013

A well-structured practical guide, in which the chapter authors link theory and method, enabling undergraduates to obtain a sense of how different methods are used in real qualitative research.

Dr Judith Marshall
Centre for Psychology and Counselling, Swansea Metropolitan University
July 1, 2013

Recommended for those using arts based research methods in their studies

Ms Hazel Messenger
Business School, London Metropolitan Uni (North Campus)
June 17, 2013

This edited volume will serve as a good qualitative methods manual, especially to students and researchers interested in using some of the new or less used qualitative methods. A volume which includes well organised essays on methods such as 'video,film and photographs as research documents,' 'analysis of conversation and talk,' and 'analysing noise and music as social data,' is a real treat.

Dr Piotr Goldstein
School of Languages, Linguistics and Cultures, Manchester University
June 8, 2013

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