Relationship Marketing
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Relationship Marketing
Three-Volume Set

Three Volume Set


© 2005 | 1 192 pages | SAGE Publications Ltd
This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing.

With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing. Papers map out past and present research and pose exciting questions about Relationship Marketing's future.

This definitive collection includes 59 articles and is accompanied by an insightful introduction that draws together key issues. A concise rationale behind the selection of papers is also provided.

The SAGE Library in Business and Management is a first-class series of major works that brings together the most influential and field-defining articles, both classical and contemporary, in a number of key areas of research and inquiry in Business and Management.

Each multi-volume set represents a collection of the essential published works collated from the foremost publications in the field by an Editor or Editorial Team of renowned international stature. They include a full introduction, presenting a rationale for the selection and mapping out the discipline's past, present and likely future.

This series is designed to be a 'gold standard' for university libraries throughout the world with a programme or interest in Business and Management Studies.

 
VOLUME ONE: SHAKING THE FOUNDATIONS: THE ORIGINS OF RELATIONSHIP MARKETING
J C Anderson and J A Narus
A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships
J Arndt
Perspectives for a Theory in Marketing
D Ballantyne
Internal Networks for Internal Marketing
L L Berry
Relationship Marketing
M Christopher, A Payne and D Ballantyne
Relationship Marketing
F D Dwyer, P H Schurr and S Oh
Developing Buyer-Seller Relationships
C Gr[um]onroos
The Marketing Strategy Continuum
Towards a Marketing Concept for the 1990s  
E Gummesson
The New Marketing - Developing Long-Term Interactive Relationships
H Hakansson and J Johanson
A Model of Industrial Networks
B B Jackson
Build Customer Relationships That Last
K M[um]oller and A Halinen
Relationship Marketing Theory
Its Roots and Direction  
K M[um]oller and A Halinen
Relationships between Providers and Users of Market Research
The Dynamics of Trust within and between Organizations  
L O'Malley and M Patterson
Vanishing Point
The Mix Management Paradigm Re-Viewed  
J N Sheth and A Parvatiyar
The Domain and Conceptual Foundations of Relationship Marketing
J N Sheth and R S Sisodia
Revisiting Marketing's Lawlike Generalizations
K Storbacka, T Strandvik and C Gr[um]onroos
Managing Customer Relationships for Profit
The Dynamics of Relationship Quality  
B Thomas
The Characteristics of a Marketing Relationship
W Waterschoot and Van Den Bulte
The 4P Classification of the Marketing Mix Revisited
F E Webster
The Changing Role of Marketing in the Corporation
 
VOLUME TWO: A BROAD CHURCH: CONCEPTUAL AND THEORETICAL DEVELOPMENTS IN RELATIONSHIP MARKETING
F E Webster
The Theoretical and Philosophical Underpinnings of Relationship Marketing
Environmental Factors behind the Changing Marketing Paradigm  
L L Berry
Relationship Marketing of Services - Growing Interest, Emerging Perspectives
M J Bitner, B H Booms and L A Mohr
Critical Service Encounters
The Employee's Viewpoint  
R Brennan
Buyer/Supplier Partnering in British Industry
The Automotive and Telecommunications Sectors  
F Buttle
Relationship Marketing
J P Cannon and W D Perreault Jr
Buyer-Seller Relationships in Business Markets
R Christy, G Oliver and J Penn
Relationship Marketing in Consumer Markets
N E Coviello, R J Brodie and H J Munro
Understanding Contemporary Marketing
Development of a Classification Scheme  
P A Dabholkar, W J Johnston and A S Cathey
The Dynamics of Long-Term Business-to-Business Exchange Relationships
J Egan
Back to the Future
Divergence in Relationship Marketing Research  
J R Evans and R L Laskin
The Relationship Marketing Process
J R Evans and R L Laskin
From Marketing Mix to Relationship Marketing
Towards a Paradigm Shift in Marketing  
E Gummesson
Marketing Orientation Revisited
The Crucial Role of the Part-Time Marketer  
M J Harker
Relationship Marketing Defined?
S D Hunt and R M Morgan
Relationship Marketing in the Era of Network Competition
T O Jones and W E Sasser
Why Satisfied Customers Defect
R M Morgan and S D Hunt
The Commitment-Trust Theory of Relationship Marketing
A Prasuraman, L L Berry and V A Zeithaml
Understanding Customer Expectations of Service
L L Price and E T Arnould
Commercial Friendships
Service Provider-Client Relationships in Context  
J N Sheth and A Parvatiyar
Relationship Marketing in Consumer Markets
Antecedents and Consequences  
C Tynan
Review of the Marriage Analogy in Relationship Marketing
D T Wilson
An Integrated Model of Buyer-Seller Relationships
 
VOLUME THREE: PARADIGM OR PERSPECTIVE: THE FUTURE OF RELATIONSHIP MARKETING
K J Blois
Don't All Firms Have Relationships?
R J Brodie et al
Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices
A Dick and K Basu
Customer Loyalty
Towards an Integrated Framework  
G R Dowling and M Uncles
Do Customer Loyalty Programs Really Work?
P Doyle
Marketing in the New Millennium
J Egan
Throwing the Baby out with the Bathwater
S Fournier, S Dobscha and D G Mick
Preventing the Premature Death of Relationship Marketing
K Grayson and T Ambler
The Dark Side of Long-Term Relationships in Marketing
C Gr[um]onroos
The Rise and Fall of Modern Marketing - And Its Rebirth
E Gummesson
Making Relationship Marketing Operational
M J Harker
Lingua Franca
S D Hunt
Competing through Relationships
Grounding Relationship Marketing in Resource-Advantage Theory  
L O'Malley and C Tynan
Concept, Metaphor or Reality? The Prognosis for Relationships in Consumer Markets
A J Palmer
Relationship Marketing
A Universal Paradigm or Management Fad?  
J Pels
Exchange Relationships in Consumer Markets?
A D Pressey and B P Matthews
Barriers to Relationship Marketing in Consumer Retailing
F Selnes and J Sallis
Promoting Relationship Learning
Tuomo Takala and O Uusitalo
An Alternative View of Relationship Marketing
A Framework for Ethical Analysis  
C Veloutsou, M Saren and N Tzokas
Relationship Marketing, What If...?

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ISBN: 9781412908665