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Research Methods for Managers
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Research Methods for Managers

Fourth Edition
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February 2010 | 288 pages | SAGE Publications Ltd
The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.

NEW to the Fourth Edition:

  • Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.
  • Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.
  • Additional learning features including critical reflection boxes, case studies and chapter summaries.
  • A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.

Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.


 
PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH
 
Introduction
 
Starting Management Research
 
The Role of Theory in Research Methods
 
PART TWO: KEY METHODS IN MANAGEMENT RESEARCH
 
Experimental Research Design
 
Action Research
 
Survey Research Design
 
Qualitative Methodology
The Case of Ethnography

 
 
PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH
 
Philosophical Disputes and Management Research
 
Conclusions
Evaluating Management Research

 

Supplements

'This new edition of a book which has guided countless management research students over the years is now better than ever, powerfully combining down-to-earth practical advice with sophisticated insights into the challenging issues of theory, philosophy and evaluation.'


Tony Watson
, Professor of Organisational Behaviour, Nottingham University Business School


'An excellent introduction to the management research arena - this book covers everything the student needs to know.'


Catherine Cassell
, Professor of Occupational Psychology, Manchester Business School


'One of the best books on research methodology for management researchers - a treasure trove of ideas and practical advice for everyone, from the novice to the experienced researcher.'


Professor Andy Neely
, Deputy Director, AIM Research


'I have always used Research Methods for Managers as my preferred text for teaching the fundamentals of the subject. Its strength lies in the way it combines sound guidance on the conduct of research with a clear exposition of underlying philosophical issues. This new edition contains useful new content and aids that will help students master what many find to be a challenging subject.'


Professor John Child
, Emeritus Professor, University of Birmingham


This is a very practical text with a particular focus on managers.

Dr Nurdilek Dalziel
Business School, Staffordshire University
May 12, 2016

Good for post-grads.

Mrs Katy Roberts
Faculty of Business & law, London Metropolitan Uni (City Campus)
December 4, 2013

I recommend the book to students who, having passed the course, would like to write their bachelor thesis on a course-related subject.

Mr Martin Dastig
Marketing , Berlin School of Economics
January 5, 2013

An extremely useful text for part-time, post graduate students with work experience - John Gill speaks their language.

Ms Veronica Eastham
TEACHER EDUCATION, Bolton University
September 3, 2012

Maintains the excellent standards achieved in the first three editions.

Mr Peter Murphy
Nottingham Business School, Nottingham Trent University
May 22, 2012

An excellent book particularly for those involved in practitioner research

Mr Alan Johnston
York St John Business School, York St John University
January 5, 2012

A useful text for managers starting on a course of research for the first time.

Ms Joanne James
Newcastle Business School, Northumbria University
October 19, 2011

The perfect book for introducing students to write their bachelor or master thesis.

Professor Giuseppe Delmestri
Institute for Organizational Studies, Johannes Kepler University of Linz
September 15, 2011

The level of the book is too high for the level of the course.

However, the book is very good, and I will recommend it to my collegues teaching on the higher level program.

Ms Claire Forder
AP Program in Service, Hospitality and Tourism Management, Business Academy - Hotel and Restaurant School
June 20, 2011

NEW to the Fourth Edition:

- Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.

- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.

- Additional learning features including critical reflection boxes, case studies and chapter summaries.

- A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.

Sample Materials & Chapters

Chapter One

Chapter Two