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Researching Hospitality and Tourism

Researching Hospitality and Tourism

Second Edition
Additional resources:


September 2015 | 336 pages | SAGE Publications Ltd
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."
- Dr Peter Lugosi, Oxford Brookes University  

 "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."
- Professor Roy C. Wood, University of Macau

Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.

With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.

A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

The Nature and Relevance of Research
Research Philosophies and Schools of Thought
Developing the Research Proposal and Plan
Sourcing and Reviewing the Literature
Developing the Conceptual Framework
Choosing the Empirical Research Design
Collecting the Empirical Data
Analysing Quantitative Data
Analysing Qualitative Data
Writing Up the Research Project

Bob Brotherton’s writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industry. He takes great care to wonderfully ‘humanize’ the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse). In conclu­sion, therefore, Researching Hospitality and Tourism is a very welcome hand­book, and thanks to its friendly, personal and down-to-earth style (yet not compromising on the academic content!) I found it a very welcome addition to undergraduate tourism and hospitality reading lists.

Maarja Kaaristo
Hospitality & Society

This book represents a very good guide to research, offered at an affordable price for students, and the companion website is an excellent enhancement to the Second Edition.

Marion Joppe, University of Guelph
Annals of Tourism Research

Bob Brotherton’s Researching Hospitality and Tourism is currently the leading book of its kind. It reflects the author’s long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors. The text is written with great clarity, and students and other novice researchers will find it accessible and user-friendly. Highly recommended.

Professor Roy C. Wood
University of Macau

Bob Brotherton’s book is useful and helpful to anyone who is writing research or a thesis in Hospitality or Tourism. This book includes critical aspects of the research process, including discussions of methodology, the philosophy of research, ethics, and everything else relevant to the research process. Most importantly, it discusses the entire process that a student or researcher needs to go through in order to do research in a proper way. It is a comprehensive and useful tool for anyone writing in the field.  I recommend this book to anyone at any level who intend to do research in Hospitality or Tourism. For students, this is an especially useful and comprehensive tool and resource to help them along the entire process of doing research. 

Professor Craig Webster
Ball State University

Dr Brotherton has built on the first edition by expanding the coverage of literature, methodological techniques and exercises to guide students. Researching Hospitality and Tourism takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation, and it continues to be a key subject-specific resource in our fields.

Dr Peter Lugosi
Oxford Brookes University

This is a very useful book both for those who are studying tourism administration at any level and also for members of the tourism industry including tourism planning specialists at administrative positions. I find the book reader-friendly and well organised.

Professorr Bülent Himmetoglu
Bogaziçi University

This is a very well written and extensive work on research. The book is very appropriate for students embarking on understanding the research process and the mechanics involved. The book is pitched just right and should persuade undergraduate students that research need not be as terrifying as they seem to think it is. Excellent book and an invaluable addition to the range of texts on the subject.

Dr Kenneth Aduhene
School of Human & Life Sciences, Canterbury Christ Church University
September 20, 2019

Excellent research book that simplifies research methodology supporting student understanding of terminology, concepts and approaches that will help students prepare for and understand key approaches for research and dissertations.

Ms Jennifer Caroline Kaye
Edge Hotel School, Essex University
February 5, 2018

I am no longer teaching the course

Professor Dirk Reiser
Society and economy, University of Applied Sciences Rhine Waal
October 15, 2015

A great text to aid the student with comprehensive research of Hospitality and Tourism topics.

Mrs Sian Marie Pitson
Swansea Business School, Swansea Metropolitan University
July 1, 2016