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Retail Beyond Detail

Retail Beyond Detail
The Great Indian Retailing Business

First Edition
  • Gibson G. Vedamani - retail enthusiast and former CEO, Retailers’ Association of India (RAI), Mumbai.

August 2018 | 248 pages | SAGE Response

Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right, at the right value in the right time and in the right locations.

This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the 10 secrets of retailing, explained with examples and cases.

Foreword by Harish Bijoor
India’s Unique Retail Evolution
The Significance of Micro, Small and Medium Enterprise (MSME) Retailing in India
The Diversity of Indian Consumers and Consumption
Factors Fuelling Retail Growth in India
The Hurdles That Retailers Face in India
FDI in Retailing: Is It Threatening?
Foreign or Indian, Big Retailers Pose the Same Threat
The Changing Face of Retail Communication
Disruptions and Innovations in Indian Retailing
India’s Rapid Adoption of Online Retailing
Be Determined to Win
Blending Intelligence with Determination: Khadim’s, Kolkata

Choose the Right Location
Starting Small: Hatti Food & Beverages Pvt. Ltd (Hatti Kaapi), Bengaluru

Know Your Customers
Understanding Customers Thoroughly: MSH Sarees Pvt. Ltd (Jashn Brand of Retail Stores), Mumbai

Organize Store Space Efficiently
Scaling Up from a Sidewalk Hawking Space: A P Mani & Sons, Mumbai

Stock up the Store for Profit
Right Product Strategies: Patanjali Ayurved Limited, Haridwar

Optimize Store Operations
Ensuring Operational Excellence: Viveks Limited, Chennai

Ensure Financial Discipline
Hard Work and Zero Debt: Sethwala Foods Limted, Mumbai

Adopt Simple Store Systems
Rewrite Rules; Retain Values: Future Group, Mumbai

Promote the Store
Baking Tasty Recipes for Her Consumers: The Sugarr & Spice, Kolkata

Place the Right People in the Store
Choosing the Right People and Practices: Shri Kannan Departmental Store, Coimbatore


‘Gibson’s book is a capsule of curated retailing knowledge. It will be immensely useful for retailers and associates in retail. The book covers complex topics in a very simple manner and hence would be useful for the uninitiated too.’ 

Kumar Rajagopalan,
CEO, Retailers Association of India

“Perfect guide for the growth and successful development…enlighten the interesting environment of retail business.”

Fashion and Flick
Key features

·         The book presents an extensive research on success secrets of the retailing business in India.

·         The book contains point by point analysis of chosen successful retailer’s strategies and describes their key management lessons.

·         This book has a unique style of linking concepts to practice by examples.

·         The book vividly describes the current retail environment in India.

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ISBN: 9789352807598