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SAGE Brief Guide to Corporate Social Responsibility

SAGE Brief Guide to Corporate Social Responsibility

May 2011 | 288 pages | SAGE Publications, Inc

This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement for business courses or as a reference for students and practitioners who would like to learn more about the basics of CSR.

Part I. Corporate Social Responsibility and Related Terms
Corporate Social Responsibility
Strategic Corporate Social Responsibility
Strategic Philanthropy
Corporate Citizenship
Corporate Accountability
Corporate Moral Agency
Social Entrepreneurship
Part II: Corporate Social Responsibility on the Global Stage
Global Business Citizenship
Global Codes of Conduct
Multinational Corporations (MNCS)
Part III: Corporate Governance, Stakeholders and Shareholders
Corporate Governance
Stakeholder Theory
Stakeholder Responsibility
Shareholder Wealth Maximization
Berle-Dodd Debate
Part IV: Corporate Social Responsiveness: Public Affairs and Public Relations, Politics, and Philanthropy
Corporate Social Responsiveness
Corporate Public Affairs
Public Relations
Corporate Political Advocacy
Corporate Philanthropy
Part V: Measuring Corporate Social Responsibility and Implications for Financial Performance
Corporate Social Performance
Social Accountability
Social Audits
Triple Bottom Line
Corporate Social Financial Performance
Profit Maximization, Corporate Social Responsibility As
Appendix A: Problematic Practices
Appendix B: Directory of CSR-related organizations and internet links
Appendix C: Directory of CSR information sources and publications

"[This book] provides a quick and useful guide to help readers learn in the most recent trends in corporate social responsibility practice and research by presenting a wide ranging collection of key terms and concepts...It is easy to read and to learn quickly what key concepts are used and discussed in both academia and industry."

Soojin Kim
Communication Booknotes Quarterly

I have recommended it as a supplemental text, but it is too difficult to use it as a main text because chapters are so short.

Dr Heather Browne
Global Studies (CPS) & International Affairs (CSSH), Northeastern University
July 30, 2013

A good brief coverage - but determined I needed something more robust at this time ... may consider for adoption later.

Dr Sharon Johnson
Business Economics Dept, Charleston Southern University
December 8, 2011
Key features

· Each keyword entry is a comprehensive essay on critical topics such as strategic philanthropy, corporate moral agency, triple bottom line, corporate social performance, and social audits.

· The guide includes a list of suggested readings for each entry so that students can find more information on topics of interest.

· Three useful appendices provide supplemental material: The appendix of "problematic practices" illustrates the concepts through discussion of well-known cases (including Enron, Nike, and Merck); the second appendix includes a list of CSR-related organizations; and the third appendix provides a list of online sources of information and publications.

Sage College Publishing

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