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SAGE Research Methods

SAGE Research Methods: Video Bring research methods and statistics to life

Visual demonstrations are sometimes the best ways to learn new skills, and learning to conduct research is no exception. SAGE Research Methods Video provides hundreds of video titles showing research in action to help users build their skills as they prepare to conduct original research. Rather than reading about the best way to conduct a focus group, users can watch one in progress to see just how the facilitator interacts with participants. Those struggling to learn statistics can use the intro stats lessons to learn at their own pace, pausing and repeating the instruction until it clicks. From foundational academic skills perfect for first-year college students to the latest big data research, there is video for researchers at any level, and platform tools such as custom clips and embed codes make it easy for teaching faculty to incorporate video content into their courses.

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SAGE Research Methods Video

Every librarian has encountered frantic students struggling with a paper or research project. We know that students have a range of preferred learning styles, and when students are already overwhelmed by the number of books or journal articles, they need to read to complete their paper, more text-based resources may not be the most effective educational tools. SAGE Research Methods Video develops students research skills through watching and listening and helps teaching faculty deliver memorable research methods and statistics lessons by providing interactive, engaging, visual content. 

View the title list for a full list of videos included in the collection.

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Content and Features:

  • Includes tutorials, case study videos, expert interviews, and more
  • Covers every aspect of research skills training and guides students through every step of the research process
  • Contains 484 video titles, 70% of which are exclusive to SAGE
  • Students can access content at any time, and instructors can embed videos in their course management systems
  • Includes an entire 15-hour introductory statistics course, which students can access again and again, ensuring they master the concepts

Topics include: 

  • Key Concepts in Research
  • Philosophy of Research
  • Research Ethics
  • Planning Research
  • Research Design
  • Data Collection
  • Data Quality & Data Management
  • Data Analysis
  • Writing and Disseminating Research

Practical Research & Academic Skills

This collection offers support on the practical skills that researchers need to successfully complete their research. Key areas such as writing a research proposal, planning and designing a research project and securing ethical approval are explicitly covered. Practical skills such as project management, writing for publication, presenting work, and building networks are also presented through helpful explanatory videos.

The Practical Research & Academic Skills collection will give researchers the confidence to successfully navigate their research work, take responsibility for their professional development and identify the transferable skills they need to progress their careers.

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Data Science, Big Data Analytics, and Digital Methods 

Modern technology has introduced vast amounts of data that can be used to find answers to unlimited intellectual queries, and the ability to analyze data is an increasingly important skill across academic disciplines and the corporate world. The Data Science, Big Data Analytics, and Digital Methods collection covers approximately 120 hours of video covering data science methods, issues and challenges surrounding big data research, and examples and applications of computational social science research (also called social data science).

Data science is a vast field, covering a huge range of statistical techniques and methodological issues, with applications reaching far beyond the social sciences. Given the interdisciplinary nature of the fields of data science, big data analytics, and even computational social science, this video collection features academics from computer science to biology to engineering, but the main focus is on how these methods can teach us something about human behavior and systems.

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Topics include: 

  • Social Media Analytics
  • Data Visualization
  • Data Management
  • Data Mining
  • Text Mining, Text Analysis & NLP
  • Digital Humanities
  • Data Curation and Publishing 
  • Interdisciplinary Collaborations
  • Calculus and Linear Algebra
  • Probability Models and Methods
  • Statistical Models and Methods
  • Causal Inference
  • Databases and Interfaces
  • Big Data Analytics Tools (Hadoop, Apache Spark)
  • Programming (Python, R)
  • Algorithms
  • Artificial Intelligence, Machine Learning & Deep Learning
  • Computer Vision
  • Human Computer Interaction
  • Ethics, Privacy and Security
  • Networks & Social Network Analysis
  • Sensors 
  • Spatial Analysis

Market Research

Covering the entire research process from a market and marketing research perspective, this collection includes tutorials, video case studies, and short documentaries on planning and executing research studies. Included here are the steps of the research process, qualitative and quantitative methods, data analysis, and how to transition data findings to actionable business solutions. Also covered are tips on writing market research reports, creating data visualizations, and presenting your findings and recommendations.

Teaching faculty will appreciate the platform tools included with all of our video collections, including the ability to create custom clips, add videos to lists to share with students, and embed videos in their course management systems.

Topics include: 

General Market Research

  • What is market research?
  • Steps of the market research process
  • Understanding customer needs & insight
  • Ethics in market research

Planning & Research Design

  • Defining a market research problem
  • Research design & types of research
  • Selecting a methodology & method of data collection
  • Defining research questions & hypotheses
  • Survey design

Data Collection

  • Secondary data: desk research; marketing databases
  • Quantitative data collection: survey sampling; survey response rates; field methods; observation
  • Qualitative data collection: focus groups; interviewing; ethnography

Data Analysis

  • Analysing quantitative data
  • Mixed methods
  • Writing Up & Presenting Market Research

Analysing qualitative data

  • Drawing conclusions & making recommendations
  • Writing a market research report
  • Data visualization
  • Presenting the report
  • Translating findings into actions

Research Ethics and Integrity

The new SAGE Research Methods Video collection helps students and researchers increase their knowledge and skills around research ethics and research integrity. Key topics include informed consent, questionable research practices and research misconduct, confidentiality, anonymity, ethical codes, and ethical approval. Viewers will be guided through key considerations to ensure that their research is adhering to ethical principles, and practices, from research design to publication, and beyond. Drawing on examples and applications from across the social and behavioral sciences, as well as data ethics and bioethics, the content is a mix of expert interviews, video case studies, tutorials, and documentaries.

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