Launching in 2020, the newest collection of streaming video will cover a range of essential qualitative, quantitative, and mixed methods for data collection and analysis for successful market research. Like other video collections on SAGE Research Methods, it will include several video types including expert interviews, tutorials, in-practice videos, video case studies, documentaries, and lectures. The SAGE Research Methods Video: Market Research collection will offer videos at different levels of complexity, so users with no research experience through to those who have an established methods and statistics fluency will find something suited for them.
Teaching faculty will appreciate the platform tools included with all of our video collections, including the ability to create custom clips, add videos to lists to share with students, and embed videos in their course management systems.
General Market Research
Planning & Research Design
Writing Up & Presenting Market Research