You are here

Savvy Decision Making
Share

Savvy Decision Making
An Administrator's Guide to Using Focus Groups in Schools

Edited by:


October 2001 | 152 pages | Corwin

"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools."
Patricia A. All, Assistant Superintendent
Olathe District Schools
Olathe, KS

"This work provides an extremely detailed overview and a most thorough examination of focus groups. The depth and clarity of content is truly astounding. I found myself, time and again, thinking, 'Goodness, they have thought of everything!' This is truly an amazing resource for anyone using—or thinking of using—focus groups for any sort of decision making in educational organizations."
Rick Keaster, Chair
Department of Educational Leadership & Research
University of Southern Mississippi

A practical how-to guide for using focus groups to help make important school decisions!

Focus groups of parents, students, community members, or teachers can be an effective means of gaining support for school decisions, modifying programs, gathering constituent feedback, and conducting research. Savvy Decision Making contains the practical, easy-to-implement steps you need to design and run an effective focus group, as well as solid advice on how to analyze and report the information that emerges. Researchers and lecturers, Madhavi Jayanthi and Janet S. Nelson, cover all the basics, including:

  • Using focus groups in the decision-making process
  • Selecting a moderator
  • Determining what types of participants you need
  • Scheduling focus groups
  • Recruiting participants
  • Developing a focus group guide
  • Moderating the group
  • Analyzing and reporting the findings

Educational examples, guidelines, and a simple, step-by-step process provide administrators with everything they need to use focus groups—a powerful qualitative research tool.


 
Preface
 
Acknowledgments
 
About the Authors
 
1. Using Focus Groups in Schools
 
2. Selecting a Moderator
 
3. Clarifying the Purpose
 
4. Determining the Composition of Focus Groups
 
5. Making Decisions About Scheduling Focus Groups
 
6. Finalizing Important Details
 
7. Recruiting Participants
 
8. Developing a Focus Group Guide
 
9. Moderating a Focus Group
 
10. Analyzing and Reporting Focus Group Findings
 
References
 
Index

"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools."

Patricia A. All
Assistant Superintendent, Olathe District Schools, Olathe, KS

"This is truly an amazing resource for anyone using – or thinking of using – focus groups for any sort of decision making in educational organizations...a blueprint for success."

Richard Keaster, Professor & Chair
University of South Mississippi

Sample Materials & Chapters

Preface

Chapter 1: Using Focus Groups in Schools


Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9780761978183
$72.95

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.