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Small Business Management - Interactive eBook

Small Business Management - Interactive eBook
Creating a Sustainable Competitive Advantage

Seventh Edition

April 2019 | SAGE Publications, Inc

This interactive eBook includes access to SAGE Premium Video and much more! 

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This dynamic interactive eBook goes way beyond highlighting and note-taking, giving you access to SAGE Premium Video—curated and produced specifically for Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition. Read your mobile-friendly eBook and access SAGE Premium Video and multimedia tools anywhere, anytime across desktop, smartphone, and tablet devices. Simply click on icons in the eBook to experience a broad array of multimedia features, including:

  • VIDEO: Boost learning and bolster analysis with SAGE Premium Video! Recapping the fundamentals in every chapter, each video activity is paired with chapter learning objectives and tied to assessment via SAGE coursepacks, offering an engaging approach that appeals to diverse learners. 
  • OFFLINE READING: Using the VitalSource Bookshelf® platform, download your book to a personal computer and read it offline.
  • SOCIAL SHARING AND FOLLOWING: Share notes and highlights with instructors and classmates who are using the same eBook, and “follow” friends and instructors as they make their own notes and highlights. 
  • ONLINE CONTENT: Access more online content via links to important data, relevant background, and profiles that enrich key concepts in the text.

1. Small Business: An Overview
Concept Module 1.1 What is Small Business?

Concept Module 1.2 Small Businesses in the US Economy

Concept Module 1.3 Workforce Diversity and Small Business Ownership

Concept Module 1.4 Secrets of Small Business Success

Concept Module 1.5 Understanding the Risks of Small Business Ownership


Key Terms

2. Small Business Management and Entrepreneurship
Concept Module 2.1 The Entrepreneur-Manager Relationship

Concept Module 2.2 A Model of the Start-Up Process

Concept Module 2.3 Your Decision for Self-Employment

Concept Module 2.4 Creativity and Innovation in Small Business


Key Terms

3. Social Entrepreneurs, Ethics, and Strategic Planning
Concept Module 3.1 Relationship between Social Responsibility, Ethics, and Strategic Planning

Concept Module 3.2 Social Entrepreneurship

Concept Module 3.3 Ethics and Business Strategy

Concept Module 3.4 Strategic Planning


Key Terms

4. The Business Plan
Concept Module 4.1 Every Business Needs a Plan

Concept Module 4.2 Business Models and Feasibility Analysis

Concept Module 4.3 Business Plan Contents

Concept Module 4.4 Review Process

Concept Module 4.5 The Pitch


Key Terms

5. Franchising
Concept Module 5.1 About Franchising

Concept Module 5.2: Why Open a Franchise?

Concept Module 5.3 Selecting a Franchise


Key Terms

6. Taking Over an Existing Business & Family Business
Concept Module 6.1 Business-Buyout Alternative

Concept Module 6.2 How Do You Find a Business for Sale?

Concept Module 6.3 What Do You Look for in a Business?

Concept Module 6.4 What are You Buying?

Concept Module 6.5 How Much Should You Pay?

Concept Module 6.6 Buying the Business

Concept Module 6.7 Taking Over a Family Business


Key Terms

7. Starting a New Business
Concept Module 7.1 About Start-Ups

Concept of Module 7.2 Types of New Businesses

Concept Module 7.3 Evaluating Potential Start-Ups

Concept Module 7.4 Getting Started


Key Terms

8. Accounting Records and Financial Statements
Concept Module 8.1 Small Business Accounting

Concept Module 8.2 Small Business Accounting Basics

Concept Module 8.3 Analyzing Financial Statements

Concept Module 8.4 Managing Cash Flow


Key Terms

9. Small Business Finance
Concept Module 9.1 Small Business Finance

Concept Module 9.2 Basic Financial Vocabulary

Concept Module 9.3 How Can You Find Capital?


Key Terms

10. The Legal Environment
Concept Module 10.1 Small Business and the Law

Concept Module 10.2 Bankruptcy Laws

Concept Module 10.3 Contract Law for Small Businesses

Concept Module 10.4 Laws to Protect Intellectual Property

Concept Module 10.5 Forms of Business Organization


Key Terms

11. Small Business Marketing: Strategy and Research
Concept Module 11.1 Small Business Marketing

Concept Module 11.2 Marketing Strategies for Small Businesses

Concept Module 11.3 Market Research


Key Terms

12. Small Business Marketing: Location
Concept Module 12.1 Small Business Distribution

Concept Module 12.2 Location for the Long Run

Concept Module 12.3 Site Selection

Concept Module 12.4 Location Types

Concept Module 12.5 Layout and Design

Concept Module 12.6 Lease, Buy, or Build?


Key Terms

13. Small Business Marketing: Price and Promotion
Concept Module 13.1 The Economics of Pricing

Concept Module 13.2 Breakeven Analysis

Concept Module 13.3 Price-Setting Techniques

Concept Module 13.4 Getting Paid

Concept Module 13.5 Promotion


Key Terms

14. Professional and Small Business Management
Concept Module 14.1 Managing Small Business

Concept Module 14.2 Small Business Growth

Concept Module 14.3 Leadership in Action

Concept Module 14.4 Special Management Concerns: Time and Stress Management

15. Human Resource Management
Concept Module 15.1 Hiring the Right Employees

Concept Module 15.2 Employee Recruitment

Concept Module 15.3 Selecting Employees

Concept Module 15.4 Placing and Training Employees

Concept Module 15.5 Compensating Employees

Concept Module 15.6 When Problems Arise: Employee Discipline and Termination

16. Operations Management
Concept Module 16.1 Elements of Operating Management

Concept Module 16.2 Operations Management

Concept Module 16.3 What about Scheduling Operations?

Concept Module 16.4 Quality-Centered Management

Concept Module 16.5 Purchasing for Small Business

Concept Module 16.6 Managing Inventory


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ISBN: 9781544364957