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Small Business Management
Creating a Sustainable Competitive Advantage

Seventh Edition
Available with:
Learning platform
January 2019 | 512 pages | SAGE Publications, Inc
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Now with SAGE Publishing, Timothy S. Hatten’s Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo.
  • Digital Option / Courseware
    SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Learn more.
  • LMS Cartridge
    Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
 
Preface
 
Acknowledgments
 
About the Author
 
PART I: THE CHALLENGE
 
Chapter 1: Small Business: An Overview
Concept Module 1.1: What Is Small Business?

 
Concept Module 1.2: Small Businesses in the U.S. Economy

 
Concept Module 1.3: Workforce Diversity and Small Business Ownership

 
Concept Module 1.4: Secrets of Small Business Success

 
Concept Module 1.5: Understanding the Risks of Small Business Ownership

 
Chapter Review

 
 
Chapter 2: Small Business Management and Entrepreneurship
Concept Module 2.1: The Entrepreneur–Manager Relationship

 
Concept Module 2.2: A Model of the Start-Up Process

 
Concept Module 2.3: Your Decision for Self-Employment

 
Concept Module 2.4: Creativity and Innovation in Small Business

 
Chapter Review

 
 
PART II: PLANNING IN SMALL BUSINESS
 
Chapter 3: Social Entrepreneurs, Ethics, and Strategic Planning
Concept Module 3.1: Relationship Between Social Responsibility, Ethics, and Strategic Planning

 
Concept Module 3.2: Social Entrepreneurship

 
Concept Module 3.3: Ethics and Business Strategy

 
Concept Module 3.4: Strategic Planning

 
Chapter Review

 
 
Chapter 4: The Business Plan
Concept Module 4.1: Every Business Needs a Plan

 
Concept Module 4.2: Business Models and Feasibility Analysis

 
Concept Module 4.3: Business Plan Contents

 
Concept Module 4.4: Review Process

 
Concept Module 4.5: The Pitch

 
Chapter Review

 
 
PART III: EARLY DECISIONS
 
Chapter 5: Franchising
Concept Module 5.1: About Franchising

 
Concept Module 5.2: Why Open a Franchise?

 
Concept Module 5.3: Selecting a Franchise

 
Chapter Review

 
 
Chapter 6: Taking Over an Existing Business
Concept Module 6.1: Business-Buyout Alternative

 
Concept Module 6.2: How Do You Find a Business for Sale?

 
Concept Module 6.3: What Do You Look for in a Business?

 
Concept Module 6.4: What Are You Buying?

 
Concept Module 6.5: How Much Should You Pay?

 
Concept Module 6.6: Buying the Business

 
Concept Module 6.7: Taking Over a Family Business

 
Chapter Review

 
 
Chapter 7: Starting a New Business
Concept Module 7.1: About Start-Ups

 
Concept Module 7.2: Types of New Businesses

 
Concept Module 7.3: Evaluating Potential Start-Ups

 
Concept Module 7.4: Getting Started

 
Chapter Review

 
 
PART IV: FINANCIAL AND LEGAL MANAGEMENT
 
Chapter 8: Accounting Records and Financial Statements
Concept Module 8.1: Small Business Accounting

 
Concept Module 8.2: Small Business Accounting Basics

 
Concept Module 8.3: Analyzing Financial Statements

 
Concept Module 8.4: Managing Cash Flow

 
Chapter Review

 
 
Chapter 9: Small Business Finance
Concept Module 9.1: Funding for Small Business

 
Concept Module 9.2: Basic Financial Vocabulary

 
Concept Module 9.3: How Can You Find Capital?

 
Chapter Review

 
 
Chapter 10: The Legal Environment
Concept Module 10.1: Small Business and the Law

 
Concept Module 10.2: Bankruptcy Laws

 
Concept Module 10.3: Contract Law for Small Businesses

 
Concept Module 10.4: Laws to Protect Intellectual Property

 
Concept Module 10.5: Forms of Business Organization

 
Chapter Review

 
 
PART V: MARKETING THE PRODUCT OR SERVICE
 
Chapter 11: Small Business Marketing: Strategy and Research
Concept Module 11.1: Small Business Marketing

 
Concept Module 11.2: Marketing Strategies for Small Businesses

 
Concept Module 11.3: Market Research

 
Chapter Review

 
 
Chapter 12: Small Business Marketing: Location
Concept Module 12.1: Small Business Distribution

 
Concept Module 12.2: Location for the Long Run

 
Concept Module 12.3: Site Selection

 
Concept Module 12.4: Location Types

 
Concept Module 12.5: Layout and Design

 
Concept Module 12.6: Lease, Buy, or Build?

 
Chapter Review

 
 
Chapter 13: Small Business Marketing: Price and Promotion
Concept Module 13.1: The Economics of Pricing

 
Concept Module 13.2: Breakeven Analysis

 
Concept Module 13.3: Price-Setting Techniques

 
Concept Module 13.4: Getting Paid

 
Concept Module 13.5: Promotion

 
Chapter Review

 
 
PART VI: MANAGING SMALL BUSINESS
 
Chapter 14: Professional Small Business Management
Concept Module 14.1: Managing Small Business

 
Concept Module 14.2: Small Business Growth

 
Concept Module 14.3: Leadership in Action

 
Concept Module 14.4: Special Management Concerns: Time and Stress Management

 
Chapter Review

 
 
Chapter 15: Human Resource Management
Concept Module 15.1: Hiring the Right Employees

 
Concept Module 15.2: Employee Recruitment

 
Concept Module 15.3: Selecting Employees

 
Concept Module 15.4: Placing and Training Employees

 
Concept Module 15.5: Compensating Employees

 
Concept Module 15.6: When Problems Arise: Employee Discipline and Termination

 
Chapter Review

 
 
Chapter 16: Operations Management
Concept Module 16.1: Elements of Operating Management

 
Concept Module 16.2: Operations Management

 
Concept Module 16.3: What about Scheduling Operations?

 
Concept Module 16.4: Quality-Centered Management

 
Concept Module 16.5: Purchasing for Small Business

 
Concept Module 16.6: Managing Inventory

 
Chapter Review

 
 
Glossary
 
Notes
 
Index

Supplements

Instructor Resource Site
edge.sagepub.com/hatten7e


For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:

  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook 
Don’t use an LMS platform?

You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Student Study Site

edge.sagepub.com/hatten7e

 

The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.

Easy to follow, great content. Students have been very pleased.

Professor Jennifer Breeden
School Of Business, Quincy University
March 29, 2020
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Key features

NEW TO THIS EDITION:

  • The Seventh Edition is available as a digital option through SAGE Vantage, an intuitive digital platform that offers auto-graded assignments and interactive multimedia tools—including video—all designed to enable students to better prepare for class. Learn more.
  • Two Experiential Learning Activities in each chapter bring the application of "what" and "how" alive to students
  • Tech in Action boxes highlight the use of technology and social media practices into small business
  • Creating Competitive Advantage boxes consistently bring the theme of the book to the front of students’ minds
  • Issues in Small Business boxes prompt critical thinking on current issues that small business owners face
  • Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated and produced exclusively for this text to bring concepts to life, featuring: 
    • Small Business in Action videos that showcase stories and interviews from a wide variety of small business owners with footage showing the business owner and their businesses in action
    • How To… videos that focus on basic concepts to further clarify and enhance understanding of common, basic business needs
    • Corresponding multimedia assessment options that automatically feed to your gradebook
    • Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions

KEY FEATURES:

  • Organized around the overarching theme of maintaining a sustainable competitive advantage
  • Examples and cases illustrate the unique opportunities and challenges that small business owners encounter every day 
  • Experiential Activities and Concept Checks provide opportunities for students to test their knowledge and practice essential skills
Vantage Reference: 
Small Business Management Vantage Digital Option

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