Small Business Management
Creating a Sustainable Competitive Advantage
- Timothy S. Hatten - Colorado Mesa University
Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.
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Concept Module 1.1: What Is Small Business? |
Concept Module 1.2: Small Businesses in the U.S. Economy |
Concept Module 1.3: Workforce Diversity and Small Business Ownership |
Concept Module 1.4: Secrets of Small Business Success |
Concept Module 1.5: Understanding the Risks of Small Business Ownership |
Chapter Review |
Concept Module 2.1: The Entrepreneur–Manager Relationship |
Concept Module 2.2: A Model of the Start-Up Process |
Concept Module 2.3: Your Decision for Self-Employment |
Concept Module 2.4: Creativity and Innovation in Small Business |
Chapter Review |
Concept Module 3.1: Relationship Between Social Responsibility, Ethics, and Strategic Planning |
Concept Module 3.2: Social Entrepreneurship |
Concept Module 3.3: Ethics and Business Strategy |
Concept Module 3.4: Strategic Planning |
Chapter Review |
Concept Module 4.1: Every Business Needs a Plan |
Concept Module 4.2: Business Models and Feasibility Analysis |
Concept Module 4.3: Business Plan Contents |
Concept Module 4.4: Review Process |
Concept Module 4.5: The Pitch |
Chapter Review |
Concept Module 5.1: About Franchising |
Concept Module 5.2: Why Open a Franchise? |
Concept Module 5.3: Selecting a Franchise |
Chapter Review |
Concept Module 6.1: Business-Buyout Alternative |
Concept Module 6.2: How Do You Find a Business for Sale? |
Concept Module 6.3: What Do You Look for in a Business? |
Concept Module 6.4: What Are You Buying? |
Concept Module 6.5: How Much Should You Pay? |
Concept Module 6.6: Buying the Business |
Concept Module 6.7: Taking Over a Family Business |
Chapter Review |
Concept Module 7.1: About Start-Ups |
Concept Module 7.2: Types of New Businesses |
Concept Module 7.3: Evaluating Potential Start-Ups |
Concept Module 7.4: Getting Started |
Chapter Review |
Concept Module 8.1: Small Business Accounting |
Concept Module 8.2: Small Business Accounting Basics |
Concept Module 8.3: Analyzing Financial Statements |
Concept Module 8.4: Managing Cash Flow |
Chapter Review |
Concept Module 9.1: Funding for Small Business |
Concept Module 9.2: Basic Financial Vocabulary |
Concept Module 9.3: How Can You Find Capital? |
Chapter Review |
Concept Module 10.1: Small Business and the Law |
Concept Module 10.2: Bankruptcy Laws |
Concept Module 10.3: Contract Law for Small Businesses |
Concept Module 10.4: Laws to Protect Intellectual Property |
Concept Module 10.5: Forms of Business Organization |
Chapter Review |
Concept Module 11.1: Small Business Marketing |
Concept Module 11.2: Marketing Strategies for Small Businesses |
Concept Module 11.3: Market Research |
Chapter Review |
Concept Module 12.1: Small Business Distribution |
Concept Module 12.2: Location for the Long Run |
Concept Module 12.3: Site Selection |
Concept Module 12.4: Location Types |
Concept Module 12.5: Layout and Design |
Concept Module 12.6: Lease, Buy, or Build? |
Chapter Review |
Concept Module 13.1: The Economics of Pricing |
Concept Module 13.2: Breakeven Analysis |
Concept Module 13.3: Price-Setting Techniques |
Concept Module 13.4: Getting Paid |
Concept Module 13.5: Promotion |
Chapter Review |
Concept Module 14.1: Managing Small Business |
Concept Module 14.2: Small Business Growth |
Concept Module 14.3: Leadership in Action |
Concept Module 14.4: Special Management Concerns: Time and Stress Management |
Chapter Review |
Concept Module 15.1: Hiring the Right Employees |
Concept Module 15.2: Employee Recruitment |
Concept Module 15.3: Selecting Employees |
Concept Module 15.4: Placing and Training Employees |
Concept Module 15.5: Compensating Employees |
Concept Module 15.6: When Problems Arise: Employee Discipline and Termination |
Chapter Review |
Concept Module 16.1: Elements of Operating Management |
Concept Module 16.2: Operations Management |
Concept Module 16.3: What about Scheduling Operations? |
Concept Module 16.4: Quality-Centered Management |
Concept Module 16.5: Purchasing for Small Business |
Concept Module 16.6: Managing Inventory |
Chapter Review |
Supplements
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- an intuitive, simple format that makes it easy to integrate the material into your course with minimal effort;
- assessment tools that foster review, practice, and critical thinking, including:
- diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives
- test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation
- activity and quiz options that allow you to choose only the assignments and tests you want
- instructions on how to use and integrate the comprehensive assessments and resources provided;
- assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated and produced exclusively for this text to bring concepts to life, featuring:
- Small Business in Action videos that showcase stories and interviews from a wide variety of small business owners with footage showing the business owner and their businesses in action
- How To… videos that focus on basic concepts to further clarify and enhance understanding of common, basic business needs
- Corresponding multimedia assessment options that automatically feed to your gradebook
- Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions
- editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch;
- sample course syllabi with suggested models for structuring your course that give you options to customize your course to your exact needs;
- Instructor’s manual containing: lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions; teaching tips to provide some additional ideas for integrating classroom content; suggested answers to Concept Check questions, notes for use of the experiential learning activities and case notes.
- integrated links to the interactive eBook that make it easy for students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources, including SAGE Premium Video; and
- all tables and figures from the textbook
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- eQuizzes that allow students to practice and assess how much they’ve learned and where they need to focus their attention;
- chapter summaries with learning objectives that reinforce the most important material;
- chapter-specific study questions that allow students to engage with the material; and
- Business Plan Guide for help in writing a plan for your business
HEOA Compliance
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ISBN: 9781544356099 | Electronic Version | Suggested Retail Price: $88.00 | Bookstore Price: $70.40 |
ISBN: 9781544330860 | Paperback | Suggested Retail Price: $110.00 | Bookstore Price: $88.00 |
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Sample Materials & Chapters
6. Taking Over an Existing Business & Family Business
12. Small Business Marketing: Location