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Social Marketing Quarterly

Social Marketing Quarterly

Published in Association with ESMA
Published in Association with FHI360
Published in Association with iSMA
Published in Association with AASM
Published in Association with SMANA

Lynne Doner Lotenberg Elucidate Change, USA
Sameer Deshpande Associate Professor, Marketing, Faculty of Management, University of Lethbridge, Canada

eISSN: 15394093 | ISSN: 15245004 | Current volume: 23 | Current issue: 3 Frequency: Quarterly

Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal focused exclusively on the theoretical, research and practical issues confronting both academics and practitioners. SMQ targets social marketers, communicators and social science professionals who use marketing principles, strategies and techniques to benefit society. SMQ contains research, case studies, conference notices, essays, editorials, interviews, book reviews and other relevant news regarding the efforts of social marketers to protect the environment and increase health, safety and financial well-being.

SMQ publishes original work and fosters a cooperative exploration of ideas and practices that promote innovative strategies. Sections include: Applications, Theory and Review, Case Studies, Training Initiatives, Book Reviews, Notes from the Field, Resources, Commentary and Looking Ahead. SMQ frequently publishes special issues pertaining to current topics of interest and relevance to the social marketing community.

Submit Papers in these Areas

SMQ accepts various types of manuscripts. We invite you to submit papers that address aspects of social
marketing in any of the following areas:

• Research
• Theory
• Case studies of best practices
• Environmental Issues
• Leadership and management
• Impact of Technology
• Evaluation
• Program sustainability

Articles should be submitted via the Manuscript Central online submission system at For more information, and for full submission guidelines, please click here.

SMQ’s editorial board is directly responsible for the quality of reviews that the journal provides to submitting authors. Appointing members to the editorial board is not a decision that the editorial team takes lightly. With limited exceptions at the discretion of the editorial team, all editorial board members must meet the following criteria.

  1. Demonstrated expertise and leadership in social marketing, either in academic or professional settings.
  2. Unique subject-matter expertise of a topic not overrepresented on the editorial board.
  3. History of publishing about social marketing in peer-reviewed publications.

This journal is a member of the Committee on Publication Ethics (COPE).

Members of the following affiliate societies qualify for a discounted subscription:
Australian Society of Social Marketing (AASM), European Social Marketing Association (ESMA), International Social Marketing Association (iSMA).

Click here to order.

Aims and Scope

Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal that covers theoretical, research and practical issues confronting social marketers. As one of only two journals exclusively focused on social marketing issues, SMQ targets social marketers and other professionals interested in contributing to social marketing theory and practice. SMQ consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world. This comprehensive approach makes it an invaluable resource for practitioners, academics, program developers, policy makers, and administrators.

SMQ publishes original work and fosters a cooperative exploration of ideas and practices in order to build bridges among various disciplines so that innovative change strategies and alliances are created. Manuscripts are submitted to a double-blind peer-review process. Sections include Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources, and Looking Ahead.

Sameer Deshpande Associate Professor, Marketing, Faculty of Management, University of Lethbridge, Canada
Lynne Doner Lotenberg Elucidate Change, USA
Managing Editor
Ryan Hollm Program Officer, FHI 360, USA
Editorial Board
Lynda Bardfield Creative Conscience, UK
Mike Basil University of Lethbridge, Canada
Jay M. Bernhardt The University of Texas at Austin, USA
Andy Bhanot BBC Media Action, USA
Brian J. Biroscak Yale University School of Medicine, USA
Rebecca Brookes Vermont Department of Health, USA
Amelia Burke-Garcia Westat, USA
Brian A. Day Environmental Communication & Training, Inc., USA
James W. Dearing University of Michigan, USA
Timo Dietrich Griffith University, Australia
Robert Donovan Curtin University, Australia
Doug Evans The George Washington University, USA
Giuseppe Fattori University of Bologna, Italy
Jeff French Strategic Social Marketing Ltd
Fred Fridinger Centers for Disease Control and Prevention, USA
Rob Gould One Degrees Strategies, LLC, USA
Sandra C. Jones Australian Catholic University in Melbourne, Australia
Jay Kassirer Cullbridge Marketing and Communications
Heidi Keller Keller Consulting, USA
Punam Keller Tuck School of Business at Dartmouth College, USA
Susan D. Kirby Kirby Marketing Solutions, USA
François Lagarde Lucie and André Foundation, Canada
Shiraz Latiff Hummingbird International, Sri Lanka
Nancy R. Lee University of Washington and Social Marketing Services, Inc., USA
R. Craig Lefebvre RTI International
Terry Long Health Communications Consultant
William Madway Madway Business Marketing LLC, USA
Tait J. Martin Taproot Creative
Judith A. McDivitt Division of Diabetes Translation, CDC, USA
Doug McKenzie-Mohr McKenzie-Mohr & Associates Inc.
Rowena Merritt The University of Kent, UK
Susan E. Middlestadt Indiana University School of Public Health – Bloomington, USA
Peter Mitchell SalterMitchell, USA
Mike Newton-Ward North Carolina Division of Public Health, USA
Glen Nowak Grady College of Journalism and Mass Communication, University of Georgia, USA
Norm O’Reilly University of Ohio, USA
Ronne Ostby ICF International, USA
Claudia Parvanta University of South Florida College of Public Health, USA
Brenda Pulley Keep America Beautiful, USA
Anne Quito FHI 360
Sridhar Samu Great Lakes Institute of Management, India
Darcy Sawatzki Hager Sharp, USA
Jenny Scott Context Research
Fiona Spotswood University of The West of England, UK
Joe Starinchak U.S. Fish and Wildlife Service, USA
John Strand Director, Social Marketing and Communication, FHI 360, USA
Jennifer Tabanico Action Research
Alan Tapp UWE-Bristol, UK
Dave Ward State of Washington - Puget Sound Partnership, USA
Jennifer Wayman Hager Sharp Inc., USA
Mark A. Weber Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, USA
Nedra Kline Weinreich Weinreich Communications
Livingston A. White The University of the West Indies, Mona Campus, Jamaica
Executive Editor
Todd Phillips Director, Social Marketing and Communication, FHI 360, USA
Founding Editors
Carol A. Bryant University of South Florida, USA
James H. Lindenberger University of South Florida, USA
  • Agricultural Engineering Abstracts
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  • EBSCOhost: Current Abstracts
  • Environment Abstracts
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  • Leisure, Recreation and Tourism Abstracts (in CAB Abstracts Database)
  • ProQuest Central
  • ProQuest Public Health
  • PsycINFO
  • Public Affairs Index
  • Social Sciences Index Full Text
  • This journal is a member of the Committee on Publication Ethics (COPE).

    Submission Guidelines

    Social Marketing Quarterly (SMQ) accepts various types of manuscripts, including research articles, case studies, book reviews, and commentary. Only original articles that have not been published or submitted for publication elsewhere will be considered.

    Manuscript Guidelines

    Manuscripts should not exceed 8,000 words, inclusive of references and all other items. All files should be Microsoft Word documents. Please number pages, use Times New Roman 12-point type and adhere to American Psychological Association (APA) guidelines for style and references. For more information on APA style, view this tutorial.

    Submissions should not include identifying information; please attach a separate title page with all author information. Tables should be placed after the reference list, include captions, and be in an editable format. Any artwork should be submitted in separate, high-resolution (minimum 300dpi) files.

    Manuscripts should contain the following sections (case studies and commentary may modify or substitute sections, as appropriate):

    • Abstract
      • If your manuscript describes an intervention or research study, provide sufficient information in the first sentence so that someone in another country can understand where it took place – country and smaller geographic units (state/city), as applicable
      • If your manuscript addresses particular aspects of the marketing mix, mention which ones
    • An introduction that answers who (or to/for whom), what, where, when, why and how
    • Background and literature – do not define social marketing unless your manuscript focuses on definitions
    • Method
    • Findings
    • Discussion, including the strengths and limitations of the study
    • Conclusion
    • Up to five key words

    It is the responsibility of the author to obtain all necessary permissions for copyrighted material. Permissions must be submitted before a manuscript can be sent for production.

    Special Instructions for Research Manuscripts

    Manuscripts are judged on their contribution and relevance to theoretical, research and practical issues confronting social marketers — both academics and practitioners. Topics should address social problems around the world, and often include, but are not limited to: application of commercial marketing frameworks to social marketing; application of other social science fields, such as management, economics, psychology, and sociology, to social marketing; best practices; ethics; evaluation; global and multicultural issues; impact of technology; and program sustainability. In other words, manuscripts should shed new light on old problems to advance the theory and practice of social marketing and help the journal in its pursuit to make the world a better place.

    All research findings involving human subjects must conform to the Declaration of Helsinki’s ethical principles for medical research involving human subjects.

    Qualitative Research

      • Indicate method (focus groups, in-depth interviews, etc.)
      • Indicate how many focus groups, including the average number of participants or interviews, the average length of each, and where they took place
      • Describe analysis goals and approach
      • If multiple coders were used, indicated how inter-coder reliability was assessed (if it was computed, indicate correlation) and what steps were taken, if any, to resolve conflicts

    Quantitative Research

    For surveys, describe sampling frame, sampling method and response rates calculated in accordance with AAPOR guidelines.

    Submitting Your Manuscript

    Once you have prepared your manuscript, submit it electronically using SAGETRACK. SMQ’s page can be found at Log in or create an account if you are a first-time user of Manuscript Central.

    You may stop a submission at any phase and save it to submit later. After submission, you will receive a confirmation via email. You can also log in to Manuscript Central at any time to check the status of your manuscript.

    The Managing Editor will inform you via email once a decision has been made about your manuscript.

    Resubmission Guidelines

    If the editors determine that your manuscript requires a revision, you will be provided with anonymous feedback from your reviewers. Authors are given a period of thirty days in which to submit their revision. Please track changes in your revised manuscript; remember that author information should not be included. Information on blinding your changes can be found here.

    For additional information, please visit, or contact the Managing Editor:

    Ryan Hollm, FHI 360


    As part of the submission process you will be asked to provide the names of several peers who could be called upon to review your manuscript. Recommended reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Please be aware of any conflicts of interest when recommending reviewers. Examples of conflicts of interest include (but are not limited to) the below:

    • The reviewer should have no prior knowledge of your submission
    • The reviewer should not have recently collaborated with any of the authors
    • Reviewer nominees from the same institution as any of the authors are not permitted

    Please note that the Editors are not obliged to invite any recommended/opposed reviewers to assess your manuscript.

    SAGE Choice

    If you or your funder wishes your article to be freely available online to nonsubscribers immediately upon publication (gold open access), you can opt for it to be included in SAGE Choice, subject to the payment of a publication fee. The manuscript submission and peer review procedure is unchanged. On acceptance of your article, you will be asked to let SAGE know directly if you are choosing SAGE Choice. To check journal eligibility and the publication fee, please visit SAGE Choice. For more information on open access options and compliance at SAGE, including self/author archiving deposits (green open access) visit SAGE Publishing Policies on our Journal Author Gateway.

    Only members of these affiliate societies qualify for this discount: Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), International Social Marketing Association (iSMA)

    Click here to order.

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