Social Media Marketing
- Tracy L. Tuten - University of Michigan
- Michael R. Solomon - Professor of Marketing, Saint Joseph’s University, Philadelphia, USA
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)
“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives:
- Community
- Publishing
- Entertainment
- Commerce
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.
Suitable for modules and courses on social media marketing.
Supplements
For Instructors:
- Testbanks
- PowerPoints
- Instructors Manual
- Additional Case studies
- Author approved Youtube links
- Coursepack
For students:
- Learning Objectives
- An Author Selected Social Media Zones YouTube Playlist
- An Author Video on Social Media Marketing
- Additional Case Studies
- End Notes from the book
This is a delightful, practical book and a great addition to the marketer’s toolbox. I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update. My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience.
This is a really useful book in a fast moving technological world
This book is very well laid out and is up to date for the students that are in the college, it is easy to read for FE students and the images are clear and helpful.
Social media Marketing is a well constructed and practical textbook that takes students through the challenges and benefits of social media marketing. In this ever-changing space the principles taught are relevant and appropriate and it is easy to adopt the examples and exercises. It is also really well-laid out - teaching such a visual medium it is important that the textbook also uses strong visual storytelling techniques.
