Social Media Marketing

Fifth Edition

Tracy L. Tuten - Campbell University, Champlain College, Vermont, USA

Additional resources:

Courses:
E-Marketing/ E-Commerce / Internet | E-Marketing/ E-Commerce / Internet | Marketing Communications | Marketing Communications

November 2023 | 464 pages | SAGE Publications Ltd

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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ISBN: 9781529623819	Paperback	Suggested Retail Price: $116.00	Bookstore Price: $92.80
ISBN: 9781529623826	Hardcover	Suggested Retail Price: $226.00	Bookstore Price: $180.80
ISBN: 9781529625790	Electronic Version	Suggested Retail Price: $104.00	Bookstore Price: $83.20

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PART I: Foundations of Social Media Marketing

Chapter 1 The Social Media Environment

Chapter 2 Social Consumers

Chapter 3 Network Structure and Group Influences in Social Media

PART II: Social Media Marketing Strategy and Planning

Chapter 4 Social Media Marketing Strategy

Chapter 5 Tactical Planning and Execution

PART III: The Four Zones of Social Media

Chapter 6 Social Community

Chapter 7 Social Publishing

Chapter 8 Social Entertainment

Chapter 9 Social Commerce

PART IV: Social Media Data Management and Measurement

Chapter 10 Social Media Analytics

Chapter 11 Social Media Metrics

PART V: Social Media Marketing in Practice

Chapter 12 The Case Zone

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This book forms the backbone of the module, it is required reading. I make use of the quizzes on Moodle, and use some of the slides provided too.

We have used this book since 2nd or 3rd edition.

Ms Liz Cable

Department of Media, Film and Culture, Leeds Trinity University

October 1, 2024

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Key features

NEW TO THIS EDITION:

Includes a new chapter on tactical planning and execution
Features coverage of the latest research within social media marketing
Features expanded and all new case studies and examples (including Facebook, Instagram, Twitter, Snapchat, etc.), and discusses these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga

KEY FEATURES:

Well-balanced coverage of practical and theoretical content
The "four zones" of social media marketing provide a pedagogical framework for students
Connects social media marketing to marketing textbook principles