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Statistical Persuasion
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Statistical Persuasion
How to Collect, Analyze, and Present Data...Accurately, Honestly, and Persuasively



January 2010 | 424 pages | SAGE Publications, Inc

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Click on the Supplements tab above for further details on the different versions of SPSS programs.

"A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way."
-Elsie Szecsy, Arizona State University

This textbook focuses attention on the conceptual understanding of statistics, the signposts of (in)appropriate research design and quality measurement, the selection of the right statistical tools under different conditions, and the presentation of substantive and technical results.

Key Features

  • Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation
  • Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures
  • Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences
  • Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions

Instructors interested in this title can learn more about Robert Pearson and his book by viewing his YouTube video at http://www.youtube.com/watch?v=Lu7IzFQtwco

Accompanied by robust ancillaries

The Password-Protected Instructor Teaching Site at http://www.sagepub.com/pearsonsp/ offers sample syllabi; an instructor's manual; PowerPoint lecture slides, test questions and answer keys for each chapter and a final comprehensive examination, solution sets to lab exercises, and handouts for students.

The Student Study Site at http://www.sagepub.com/pearsonsp/ offers a student workbook that includes exercises, essay assignments, and sample data sets. Video lectures concerning key concepts are also available on YouTube.

 


 
PREFACE
 
ACKNOWLEDGMENTS
 
1. Introduction
 
2. Research Design and Data Collection
 
3. Measurement
 
4. Data Editing, Transformation, Index Construction, and Weights
 
5. Statistics as Description
 
6. Charts and Graphs
 
7. Percentages and Contingency Tables
 
8. Samples and Statistical Inference
 
9. Statistics as Group Differences
 
10. Statistics as Relationships
 
11. Regression Analysis
 
12. Detecting and Correcting Violations of Regression Assumptions
 
13. Time Series Analysis, Program Assessment, and Forecasting
 
14. Presenting Persuasive Statistical Analyses
 
APPENDIX A: FROM WHENCE DO DATA COME? KEY STATISTICAL SITES FROM THE U.S. GOVERNMENT
 
APPENDIX B: HOW TO SELECT THE RIGHT STATISTICS
 
APPENDIX C: IN-CLASS QUESTIONNAIRE
 
REFERENCES

I plan to recommend this text to our math department as a supplement to the existing Introduction to Statistics text.

Mr James Anthos
Business Administration Prog, South University - Columbia
May 17, 2011

I am using this text to enhance current lecture materials.

Dr Jean Bronk
Schools of Graduate and Professional Programs, St Mary's University - Twin Cities
March 24, 2011

The focus was different than the focus for my course.

Professor Jeanne Horst
Psychology Dept, Eastern Mennonite University
March 22, 2011

This is a good supplementary reading text.

Professor Paul Hackett
Marketing Communication Dept, Emerson College
September 1, 2010

THe text is very well written and readable. However, I do not want to encourage my statistcs students to use Excel EVER, so I didn't recommend this book. It is a great book to those who may use Excel for data analysis.

Dr Kristen Archbold
College of Nursing, University of Arizona
August 23, 2010

This is a good entry level statistics textbook for students with social sciences major. There are no hard math concepts but all of straight forward description to allow students to understand the basics of quantitative analytical approaches. The explanation of the SPSS (now named as PASW) is clear. Supplemental exercises are easy to follow. I don't think students will have anymore fear to math, statistics, and computer software after reading this book.

Dr Jeff Shen
School Of Psychology, Capella University
March 15, 2010
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Key features

Key Features

  • Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation
  • Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures
  • Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences
  • Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions

For instructors

Review and Desk copies for this title are available digitally via VitalSource.

Request e-review copy

If you require a print review copy, please call: (800) 818-7243 ext. 6140 or email textsales@sagepub.com.

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