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Strategic Social Marketing
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Strategic Social Marketing

Second Edition


585 pages | SAGE Publications Ltd

Adopting an international approach and offering a broader context to social marketing, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

Updates to this new edition include:

·       A brand new chapter on evaluation

·       Updated advances in relevant research and theorising

·       New vignettes and short case studies to illustrate theories throughout the text

 
Chapter 1: The Role and Contribution of Social Marketing
 
Chapter 2: Social Marketing Principles
 
Chapter 3: Strategic Social Marketing
 
Chapter 4: Systems Social Marketing
 
Chapter 5: Critical Social Marketing
 
Chapter 6: Planning and Designing Social Marketing Intervention
 
Chapter 7: Creating Value in Social Marketing
 
Chapter 8: The Social Marketing Contribution to Social Programme Design
 
Chapter 9: Embedding Social Marketing Within Social Programmes
 
Chapter 10: Applying Behavioural Theory and Science in Social Marketing
 
Chapter 11: Research Perspectives and Social Marketing
 
Chapter 12: Qualitative Research and Social Marketing
 
Chapter 13: Quantitative Research and Social Marketing
 
Chapter 14: Social Marketing’s contribution to the big behavioural influence tool box
 
Chapter 15: The Social Marketing Mix
Key features

• Broad approach to the subject, integrating marketing with wider social behavioural sciences and covering the key taught areas.

• A truly international approach drawing on research and examples in a global context.     

• Written by two acknowledged authorities on Social Marketing with good connection both in academia and in the professional world.    

• Differs from the competitors by offering a broader context to social marketing as well as the practicalities of delivering successful campaigns.   

  • The nature and application of social marketing, rethinking traditional concepts such as  ‘value’ and ‘exchange’ in the social context

• 
Research Methods chapter + thorough updates

• 
Online resources with materials on DOING social marketing so students can create fully realised strategy, plans, frameworks and tactics to influence behaviours.


 

 

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Paperback
ISBN: 9781526446046
$56.00

Hardcover
ISBN: 9781526446039
$156.00