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Theory and Practice

Second Edition
Additional resources:

March 2017 | 616 pages | SAGE Publications Ltd

Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the Second Edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice.

Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. 

The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy. 

Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management

Chapter 1: Strategy: Theory & Practice – An Introduction
Chapter 2: Strategy, Competitive Forces and Positioning
Chapter 3: Strategy, Resources and Capabilities
Chapter 4: Strategy and Innovation
Chapter 5: Strategy: Make or Buy?
Chapter 6: Strategy and Alliances
Chapter 7: Strategy: Going Global
Chapter 8: Strategy and Corporate Governance
Chapter 9: Strategy as Process
Chapter 10: Strategy as Practice
Chapter 11: Strategy and Organizational Politics
Chapter 12: Strategy and Strategic Change
Chapter 13: The Futures of Strategic Management


Companion Website
Instructor Resources
·         Instructor manual
·         PowerPoint slides per chapter
·         Essay Questions and short answer questions
·         Test bank: SAQ / MCQ / exam questions

Student Resources
·         Glossary flip-cards
·         Learning objectives
·         Online readings
·         Journals
·         Student quizzes / MCQs
·         Study plan
·         Useful web links
·         Videos

I love that this book reflects what students want. It is very readable and approachable, and makes complex topics simple to understand.

Emma Wilson, final year Business and Management student
Aston University

'We chose Strategy: Theory and Practice because it offers a ‘softer’, more sociological approach to strategy and addresses the issue of corporate scandals in a holistic approach when it comes to decision making'

Konstantinos Pitsakis
Lecturer in Strategic Management, Kingston University

Unravels the neatness of traditional economics-based views of strategy and replaces them with much needed social, political and organizational lenses. The authors have produced a refreshing book which rightly establishes organization theory at the centre of strategic analysis and practice.

David C. Wilson
Professor of Strategy and Organisation, Warwick Business School

The authors have produced a text that offers a critical overview of strategy in a global context that illuminates the flows of value, not merely over-emphasizing the economic dimension but linking to sociological and bio-medical issues, throughout the world in the context of the enframing social processes that structure and maintain them. Its style is accessible and its detail is authoritative, current and precise so students, professors and general readers will enjoy it. For many university and business school courses it will quickly become the preferred introduction.

David Weir
Professor of Intercultural Management, Liverpool St Johns University

A timely book, impressive in its scope, authoritative in its analysis, and wonderfully written. An extremely enjoyable intellectual journey into many of the intricate aspects of strategy. A must read for all serious students of strategy.

Mahmoud Ezzamel
Cardiff Professorial Fellow, Cardiff Business School

This is an excellent textbook that manages to translate the latest strategy knowledge into a form and language that is accessible to students and practitioners alike. A refreshing alternative to the traditional, economics-based strategy textbook!

Professor David Seidl
Chair of Organization & Management, University of Zurich, Switzerland

This is an accessible and wide-ranging text that makes good use of examples. I particularly like the last chapter on the 'Futures of Strategic Management' which provides a useful bridge from established theories to today's context.

Miss Jan Wilcox
Essex Business School - Colchester campus, Essex University
November 9, 2018

Sample Materials & Chapters

Chapter 7 - Going Global: Convergence, Divergence and Hybridization

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