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Survey Questions

Survey Questions
Handcrafting the Standardized Questionnaire

September 1986 | 80 pages | SAGE Publications, Inc

"An extremely useful handbook for students and any newcomers to survey research."


Recent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated.

This volume should be useful to social scientists and others who design survey questionnaires.

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Strategies of Experience and Research
The Experimental Evidence
The Tools at Hand

Excellent Survey Book for my Research Methods course

Dr Lisaann Gittner
Public Administration, Tennessee State University
February 28, 2012

Sage College Publishing

You can purchase or sample this product on our Sage College Publishing site:

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This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.