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The Beginnings of Communication Study in America
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The Beginnings of Communication Study in America
A Personal Memoir


February 1997 | 218 pages | SAGE Publications, Inc
Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work.

 
Editor's Foreword
 
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm
The Forefathers of Our Forefathers
 
Harold D Lasswell
Politics, Power, and the Significant Symbol

 
 
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement

 
 
Kurt Lewin
Field Theory, Groups, and Communication

 
 
Carl I Hovland
Experiments, Attitudes, and Communication

 
 
The Heritage They Left Us
 
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Steven H Chaffee and Everett M Rogers
Wilbur Schramm
The Founder

 
 
Institutionalization of Advanced Communication Study in American Universities

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