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The Communication Age

The Communication Age
Connecting and Engaging

Third Edition
Experience with SAGE edge

January 2019 | 472 pages | SAGE Publications, Inc

When should you send a text message, and when is it more appropriate to talk face-to-face? What is the best way to prepare for a job interview that will be conducted over video? How should you modify your speech if it will be recorded and posted online? The Communication Age: Connecting and Engaging by Autumn Edwards, Chad Edwards, Shawn T. Wahl, and Scott A. Myers introduces students to the foundational concepts and essential skills of effective communication, with a strong emphasis on the impact of technology in our increasingly interconnected world.

This new Third Edition combines popular media examples with the latest research to show students how to apply foundational communication concepts while incorporating technology, media, and speech communication to foster civic engagement for a better future. With comprehensive coverage of the essentials of interpersonal, small group, and public communication, this text is ideal for use in hybrid introduction to communication courses.

A Complete Teaching & Learning Package

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Included in the interactive eBook! Boost comprehension and bolster analysis with animated videos of key topics in communication, original videos of common communication scenarios, and videos of real student speeches. 

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FREE when bundled! Guide your students through the process of planning, preparing, and practicing their speech—one step at a time.


Don’t just record–GoREACT! Offer your students an easy, interactive web video tool for recording, video sharing, and evaluating speeches within a secure online platform.

SAGE course outcomes: Measure Results, Track Success

Outlined in your text and mapped to chapter learning objectives, SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. See how SAGE course outcomes tie in with this book’s chapter-level objectives at

1. Communication in the 21st-Century
The Communication Age  
Benefits of Studying Communication  
What Is Communication?  
Contexts of Communication  
Communication Metaphors  
Communication Competence  
Communication Ethics  
Connecting and Engaging in Communication  
2. Perception, Self, and Communication
Perception and Communication  
Self and Communication  
Perception, Self, Communication, and Convergence  
3. Verbal Communication
Verbal versus Nonverbal Communication  
The Building Blocks of Language  
Functions of Verbal Messages  
Production and Interpretation of Verbal Messages  
Verbal Communication and Convergence  
4. Nonverbal Communication
Why Does Nonverbal Communication Matter?  
Functions of Nonverbal Communication  
Codes of Nonverbal Communication  
Improving Your Nonverbal Communication Skills  
Nonverbal Communication and Convergence  
5. Listening
Hearing versus Listening  
Listening Problems  
Benefits of Being a Good Listener  
Types of Listening  
Becoming a Better Listener  
Listening and Convergence  
6. Communication, Culture, and Diversity
Culture and Diversity Defined  
Cultural Awareness  
Cultural Competence  
Examples of Diversity across Communication Contexts  
Barriers to Communication, Culture, and Diversity  
Communication, Culture, Diversity, and Convergence  
7. Interpersonal Communication
Forming Relationships  
Models of Relationship Formation  
Communication of Interpersonal Relationships  
Interpersonal Communication and Convergence  
8. Small Group and Team Communication
What Is Small Group Communication?  
Small Group Development  
Small Group Member Roles and Leadership  
Small Group Conflict  
Small Group and Team Communication and Convergence  
9. Workplace and Organizational Communication
What Is Workplace Communication?  
Workplace Culture  
Workplace Socialization  
Workplace Dissent  
Workplace Relationships  
Workplace and Organizational Communication and Convergence  
10. Communication and New Media
Communication Traditions and Technology  
New Media: Connecting and Engaging  
Characteristics of New Media Theory  
Presenting My Online Identity  
New Media as Your Community  
New Media and Convergence  
11. Selecting and Researching Your Topic and Knowing Your Audience
What Is the Purpose and Type of Your Presentation?  
How Do I Choose a Topic?  
Audience Analysis  
Building Credibility with Research  
Finding Information  
The Basics of Your Presentation  
Selecting and Researching Your Topic and Knowing Your Audience and Convergence  
12. Organizing Your Presentation
Telling a Story  
Organizational Patterns  
Introducing the Topic  
Time Considerations  
Organizing Your Presentation and Convergence  
13. Delivering Your Presentations
How to Reduce Your Anxiety and Fear over Presentations  
Methods of Delivery  
Effective Delivery Skills  
Multimedia Presentational Aids  
Delivery in Presentations and Convergence  
14. Informative Presentations
The Difference between Informative and Persuasive Presentations  
Relating Your Topic to the Audience  
Types of Informative Presentations  
Strategies for Informative Presentations  
Samples of Informative Presentations  
Informative Presentations and Convergence  
15. Persuasive Presentations
Types of Persuasive Claims  
Crafting Persuasive Arguments  
Strategies to Persuade  
Organizing Your Persuasive Presentation  
Samples of Persuasive Presentations  
Persuasive Presentations and Convergence  
Appendix: Interviewing in the Communication Age
Basics of Interviewing  
Types of Questions  
Structure of the Interview  
The Interview Environment  
Types of Interviews  
Interviewing and Convergence  


Student Study Site

SAGE edge for students enhances learning, it’s easy to use, and offers:

  • an open-access site that makes it easy for students to maximize their study time, anywhere, anytime;
  • eFlashcards that strengthen understanding of key terms and concepts;
  • eQuizzes that allow students to practice and assess how much they’ve learned and where they need to focus their attention;
  • exclusive access to influential SAGE journal articles that tie important research and scholarship to chapter concepts to strengthen learning; and
  • video and multimedia resources that facilitate student use of Internet resources, further exploration of topics, and clear definitions on the content.

SAGE course outcomes help you track and measure student success. Crafted with specific course outcomes in mind and vetted by advisors in the field, SAGE course outcomes clearly define and benchmark the knowledge and skills students are expected to achieve upon completion of your course. See how outcomes tie in with this book’s chapter-level objectives.

Instructor Resource Site

Instructors: SAGE coursepacks and SAGE edge online resources are included FREE with this text. For a brief demo, contact your sales representative today.

SAGE coursepacks for instructors makes it easy to import our quality content into your school’s learning management system (LMS)*. Intuitive and simple to use, it allows you to

Say NO to…

  • required access codes
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Say YES to…

  • using only the content you want and need
  • high-quality assessment and multimedia exercises

*For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

Don’t use an LMS platform? No problem, you can still access many of the online resources for your text via SAGE edge.

With SAGE coursepacks, you get:

  • quality textbook content delivered directly into your LMS;
  • an intuitive, simple format that makes it easy to integrate the material into your course with minimal effort;
  • assessment tools that foster review, practice, and critical thinking, including:

o    diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives

o    test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation

o    activity and quiz options that allow you to choose only the assignments and tests you want

o    instructions on how to use and integrate the comprehensive assessments and resources provided;

  • assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated and produced exclusively for this text to bring concepts to life, featuring:
    • Corresponding multimedia assessment options that automatically feed to your gradebook

o    Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions

o    Video animations of key topics in the chapters that illustrate important concepts for students to remember

o    Video communication scenarios that connect key concepts to real-world situations

o    Video of sample student speeches that offers students tips on what makes a good (and bad) speech

  • chapter-specific discussion questions and classroom activities to help launch engaging classroom interaction while reinforcing important content;
  • exclusive SAGE journal articles that tie influential research and scholarship to chapter concepts;
  • editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch;
  • sample course syllabi with suggested models for structuring your course that give you options to customize your course to your exact needs;
  • lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions;
  • integrated links to the interactive eBook that make it easy for students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources, including SAGE Premium Video; and
  • select tables and figures from the textbook

Key features
  • The new Chapter 11, “Selecting and Researching Your Topic and Knowing Your Audience”, outlines the steps students should take in planning a presentation, from defining its purpose and type, to determining the audience, conducting credible research and avoiding plagiarism, and putting all of their research together into a cohesive presentation.
  • New animation videos illustrate key concepts in each chapter to help students understand the fundamentals of communication.
  • Updated references throughout keep readers up-to-date with the latest scholarship in the field and its application to everyday life.
  • New student speeches demonstrate how to give effective informative, persuasive, and small group speeches.
  • The re-designed “What You’ve Learned” end-of-chapter pedagogy organizes key terms, review questions, and critical thinking questions according to learning objective.
  • Updated feature boxes incorporate current events and communication issues into the revised text. The “Make a Difference” feature now includes “Questions to Consider.”
  • SAGE course outcomes help you track and measure student success. Crafted with specific course outcomes in mind and vetted by advisors in the field, SAGE course outcomes clearly define and benchmark the knowledge and skills students are expected to achieve upon completion of your course. See how outcomes tie in with this book’s chapter-level objectives.
  • Communication Unplugged encourages students to put their devices down and offers practical tips for communicating without the assistance of technology when needed.
  • Career Frontier presents examples and suggestions for using communication skills to enhance career development.
  •  Original SAGE video brings concepts to life, featuring communication skills in action, career insights from professionals in the field, new animations illustrating key concepts from the chapters, and engaging sample student speeches.
  • Assess Your Communication encourages students to engage in a self-inventory to prepare them for a variety of communication contexts and better material comprehension.
  • Communication How To creatively directs students to apply course content to real life situations, making the information learned more meaningful.
  • Make a Difference promotes student civic engagement and activism connected to chapter content, supporting students to make a difference in their communities.
  • Ethical Connection emphasizes the importance of ethical communication in the Communication Age through the examination of face-to-face and mediated communication.
  • SAGE coursepacks allows instructors to import high-quality content into their school’s learning management system (LMS) with no access codes.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, and more, in one easy-to-use online environment.

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ISBN: 9781506369648

ISBN: 9781506369655