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The Communication Playbook
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The Communication Playbook

First Edition
Experience with SAGE edge


October 2018 | 536 pages | SAGE Publications, Inc

“The best communication textbook I’ve seen.”

—Sean McPherson, Massachusetts Maritime Academy 

Skills for becoming clear communicators, confident speakers, and sharp thinkers.

Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.

A Complete Teaching & Learning Package

SAGE Premium Video
Included in the interactive eBook and available with assessment questions via SAGE coursepacks!
Boost comprehension and bolster analysis with video tools and resources featuring animations of key topics in the chapters, communication scenarios, and sample student speeches. Preview a video now. 

Interactive eBook
Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the print version. Order using bundle ISBN: 978-1-5443-5898-7.

SAGE coursepacks
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SAGE edge
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SAGE course outcomes: Measure Results, Track Success
Outlined in your text and mapped to chapter learning objectives, SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. See how SAGE course outcomes tie in with this book’s chapter-level objectives at edge.sagepub.com/gamblecp

SpeechPlanner
FREE when bundled! Guide your students through the process of planning, preparing, and practicing their speech—one step at a time. 

GoREACT
Don’t just record – GoREACT! Offer your students an easy, interactive web video tool for recording, video sharing, and evaluating speeches within a secure online platform. 


 
Preface
 
Acknowledgments
 
About the Authors
 
Chapter 1: Start Right Here
What Is Communication Presence  
What Is Communication?  
Essentials of Communication  
Visualizing the Communication Process in Action  
How Good a Communicator Are You?  
Why Do We Communicate?  
 
Chapter 2: Having Communication Presence in a Multicultural Society and World
Cultures’ Many Faces  
What Happened to the Melting Pot?  
Culture and Communication  
Cultures Within Cultures  
Dimensions of Culture in Action  
Technology and Community  
 
Chapter 3: The “I” Behind the Eye: Perception and the Self
Perception of the Self, Others, and Experience  
Perceiving the “I” Affects Perception of You  
The Connection Between Self-Concept and Behavior  
Factors Affecting Self-Concept and Outlook  
How to Enhance Self-Awareness  
Barriers to Perceiving Yourself and Others Clearly  
Gender, Self-Concept, and Perception  
Culture, Self-Concept, and Perception  
 
Chapter 4: Communicating With Words: Helping Minds Meet
Language Is Alive: We Use Words to Share Meaning  
Problems With the Communication of Meaning  
Barriers to Understanding: Patterns of Miscommunication  
Culture and Language  
Gender and Language  
Words and Power  
Profanity and Obscenity  
Technology and Language Use  
 
Chapter 5: Nonverbal Messages Speak
Characteristics of Nonverbal Communication  
Functions of Nonverbal Communication  
Types of Nonverbal Communication  
Truth, Deception, and Nonverbal Cues  
Gender and Nonverbal Behavior  
Culture and Nonverbal Behavior  
Technology and Nonverbal Communication  
 
Chapter 6: Listening, Feedback, and Critical Thinking
Listening and Communication  
Types of Listening  
The Stages of Listening: More Than Meets the Ear  
More on the Ethics of Listening: Identifying Problem Behaviors  
Responding With Feedback  
The Importance of Critical Thinking  
Gender and Listening Style  
Cultural Influences on Listening  
Technology’s Influence on Listening and Critical Thinking  
 
Chapter 7: Understanding Relationships
What Is An Interpersonal Relationship?  
Conversing: Connecting Through Interpersonal Dialogue  
Relationships Differ in Breadth and Depth  
Analyzing Relationships  
Lying, Trust, and Relationships  
Laughter as Interpersonal Tool  
Gender and Relationships  
Culture and Relationships  
More on Technology and Relationships  
 
Chapter 8: Person to Person: Handling Emotions and Conflict
Five Factors Contributing to Relationship Interest  
Understanding the Uncertainty Factor  
Types of Relationships  
Emotions and Relationships  
Expressing and Sharing Feelings  
Experiencing Relational Conflict  
Technology, Relationships, and the Communication of Emotion  
 
Chapter 9: Teamwork: Strategies for Decision Making and Problem Solving
Groups, Teams, and You  
Characteristics and Components of Groups  
Using Groups to Make Decisions and Solve Problems  
Understanding the Roles Group Members Play  
Understanding Group Member Relationships  
Decision Making In Groups: Reaching Goals  
Gender, Culture, Technology, and Group Interaction  
 
Chapter 10: Leading Others and Resolving Conflict
APPROACHES TO LEADERSHIP: THE LEADER IN YOU  
Theories of Leadership  
Leading the Way Through Conflict Management  
The Influence of Gender, Culture, and Technology on Leadership and Conflict Management  
 
Chapter 11: Public Speaking and You
BUILDING PUBLIC SPEAKING CONFIDENCE  
Approaching Speech Making Systematically: A Primer for Giving Your First Speech  
Analyze Yourself  
Analyze Your Audience  
Analyze the Occasion  
Select Your Topic  
Narrow The Topic and Clarify Your Purpose  
 
Chapter 12: Researching, Supporting, and Outlining Your Speech
Research Your Topic  
Select the Best Support Possible  
Linear and Configural Formats  
Outlining Your Speech: Building a Speaking Framework  
Beginnings and Endings  
 
Chapter 13: Using Presentation Aids and Delivering Your Speech
Selecting and Preparing Presentation Aids  
Preparing to Speak  
Rehearsing  
Presenting: Keys to Remember  
Beyond the Presentation: Assessing Your Effectiveness  
 
Chapter 14: Informative Speaking
Sharing and Conceptualizing Information  
Types of Informative Presentations  
Guidelines for Informative Speakers  
 
Chapter 15: Persuasive Speaking
The Purpose of Persuasion  
Types of Persuasive Speeches  
Understanding Monroe’s Motivated Sequence  
Persuading Responsibly, Strategically, and Credibly  
Guidelines for Persuading Effectively  
 
Appendix: Interviewing and Developing Professional Relationships
The Employment Interview: Beyond Casual Communication  
Securing the Interview: Tools and Tasks  
Conducting an Interview  
Impression Management and Interviewee Presence  
Looking at the Law: Illegal Interview Questions  
Diversity, Technology, and the Interview  
 
Answer Key
 
Glossary
 
Notes
 
Index

Supplements

Student Study Site

SAGE EDGE FOR STUDENTS enhances learning, it’s easy to use, and offers:

  • eFlashcards that strengthen understanding of key terms and concepts, and make it easy to maximize student study time, anywhere, anytime
  • eQuizzes that allow students to assess how much they’ve learned and where they need to focus your attention
  • Learning objectives that reinforce the most important material
  • Third-Party video resources that bring concepts to life and are curated and produced exclusively for this text
  • Exclusive access to influential SAGE journal and reference content that ties important research and scholarship to chapter concepts to strengthen learning


Instructor Resource Site

SAGE COURSEPACKS FOR INSTRUCTORS makes it easy to import our quality content into your school’s learning management system (LMS)*. Intuitive and simple to use, it allows you to

 

Say NO to…

  • required access codes
  • learning a new system

Say YES to…

  • using only the content you want and need
  • high-quality assessment and multimedia exercises

*For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

Don’t use an LMS platform? No problem, you can still access many of the online resources for your text via SAGE edge.

SAGE coursepacks includes:

  • Our content delivered directly into your LMS
  • Intuitive, simple format that makes it easy to integrate the material into your course with minimal effort
  • Assessment tools that foster review, practice, and critical thinking, and offer a more complete way to measure student engagement, including:

o    Diagnostic chapter pre-tests and post-tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives

o    Test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation

o    Activity and quiz options that allow you to choose only the assignments and tests you want

o    Instructions on how to use and integrate the comprehensive assessments and resources provided

  • Chapter-specific discussion questions to help launch engaging classroom interaction while reinforcing important content
  • Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated and produced exclusively for this text to bring concepts to life and appeal to different learning styles, featuring:
    • Corresponding multimedia assessment options that automatically feed to your gradebook

o    Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions

    • Video animations of key topics in the chapters that illustrate important concepts for students to remember
    • Video communication scenarios that connect key concepts to real-world situations  
    • Video of sample student speeches that offers students tips on what makes a good (and bad) speech
  • EXCLUSIVE, influential SAGE journal and reference content, built into course materials and assessment tools, that ties important research and scholarship to chapter concepts to strengthen learning
  • Editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs
  • Sample course syllabi with suggested models for structuring your course that give you options to customize your course in a way that is perfect for you
  • Lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions
  • Integrated links to the interactive eBook that make it easy for your students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources, including SAGE Premium Video
  • All tables and figures from the textbook


Coursepacks

SAGE COURSEPACKS FOR INSTRUCTORS makes it easy to import our quality content into your school’s LMS. Intuitive and simple to use, it allows you to

Say NO to…

  • required access codes
  • learning a new system

 Say YES to…

  • using only the content you want and need
  • high-quality assessment and multimedia exercises

 

For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

Don’t use an LMS platform? No problem, you can still access many of the online resources for your text via SAGE edge.

 

SAGE coursepacks includes:

  • Our content delivered directly into your LMS
  •  Intuitive, simple format that makes it easy to integrate the material into your course with minimal effort
  • Pedagogically robust assessment tools that foster review, practice, and critical thinking, and offer a more complete way to measure student engagement, including:
    • Diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives
    • Test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation
    • Activity and quiz options that allow you to choose only the assignments and tests you want
  • Instructions on how to use and integrate the comprehensive assessments and resources provided
  • Chapter-specific discussion questions to help launch engaging classroom interaction while reinforcing important content
  • Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) is tied to learning objectives, and curated exclusively for this text to bring concepts to life and appeal to different learning styles, featuring:
    • Corresponding multimedia assessment options that automatically feed to your gradebook
  • Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions
  • Multimedia content includes links to video, audio, web, and data that are tied to learning objectives and enhance exploration of key topics to make learning easier
  • EXCLUSIVE, influential SAGE journal articles, built into course materials tie important research and scholarship to chapter concepts to strengthen learning
  • Editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs
  • Lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions
  • Integrated links to the interactive eBook that make it easy for your students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources, including SAGE Premium Video
  • All tables and figures from the textbook

 

SAGE EDGE FOR STUDENTS enhances learning in an easy-to-use environment that offers:

  • Mobile-friendly flashcards that strengthen understanding of key terms and concepts, and make it easy to maximize your study time, anywhere, anytime
  • Mobile-friendly practice quizzes that allow you to assess how much you’ve learned and where you need to focus your attention
  • Learning objectives that reinforce the most important material
  • Multimedia content includes links to video, audio, web, and data that are tied to learning objectives and enhance exploration of key topics to make learning easier
  • Exclusive access to influential SAGE journal articles ties important research and scholarship to chapter concepts to strengthen learning

“The best communication textbook I’ve seen.”

Sean McPherson
Massachusetts Maritime Academy

The Communication Playbook guides students into the discipline of communications with a more personal approach.”

David Scales
Naugatuck Valley Community College

“This updated text is in a user friendly format, with clear, neutral, and accurate language. The authors include numerous examples and exercises to give you sufficient practice while studying the material. There are enough activities in each chapter so that your students could claim a reasonable mastery of the material by successfully going over them.”

Chantelle Carr
Estrella Mountain Community College
Key features
KEY FEATURES:
  • “Skill-Builders” learning activities empower students to practice and improve their communication skills by placing students in everyday situations, encouraging students to assess their own and others’ face-to-face and digital communication practices, and offering strategies that students can practice to communicate more effectively.
  • “Career-Builders” exercises and checklists connect communication skills to careers success by providing insights into the types of skills employers seek such as the ability to speak so that others listen, listen when others speak, adapt to differences in cultural perspectives, handle conflicts and solve problems, and make sound decisions. 
  • “Exploring Diversity” activities encourage students to think critically about how different cultures and genders communicate and puts these differences into context so students develop a more global perspective.
  • “Ethics and Communication” discussions help students define for themselves the meaning of “ethical communication” by guiding them through various ethical quandaries that question the moral principles, values, and beliefs of society.
  • SAGE coursepacks allows instructors to import high-quality content into their school’s learning management system (LMS) with no access codes.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, and more, in one easy-to-use online environment.
  • SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. By clearly defining and benchmarking the knowledge and skills students are expected to achieve upon completion of your course, SAGE course outcomes help you track and measure student success. See how outcomes tie in with this book’s chapter-level objectives.

 

 

 



Sample Materials & Chapters

Chapter 7: Understanding Relationships

Chapter 14: Informative Speaking


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