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The Culture of Design
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The Culture of Design

Third Edition
  • Guy Julier - University of Brighton/Victoria & Albert Museum, UK


January 2014 | 296 pages | SAGE Publications Ltd
What is the social impact of design? How do culture and economics shape the objects and spaces we take for granted? How do design objects, designers, producers and consumers interrelate to create experience? How do new networks of communication and technology change the design process?

Thoroughly revised, this new Third Edition:
  • explores the iPhone
  • digs deep into the digital with a new chapter on networks and mobile technologies
  • provides a new chapter on studying design culture
  • explores the relationship of design to management and the creative industries
  • supports students with a revamped website and all new exercises
This is an essential companion for students of design, the creative industries, visual culture, material culture, and sociology. 
 
Chapter 1: Design Culture
Design culture as an object of study  
Beyond Visual Culture: Design Culture as an academic discipline  
Models for studying Design Culture  
Design Culture beyond discipline?  
 
Chapter 2: Design and Production
The rise of design  
Freelance, in-house and consultancy design  
The establishment of design consultancy  
The 1980s design consultancy boom  
Neo-fordist design  
Post-fordist design  
Towards a brand ethos  
Speeding up design and production  
Design within disorganized capitalism  
The new economy  
 
Chapter 3: Designers and Design Discourse
Definitions of design  
The word ‘design’ in history  
The professional status of design  
Designers as ‘Cultural Intermediaries’  
Historicity and modernism in design discourse  
Second modernity versus design management  
Service design  
Design Thinking  
 
Chapter 4: The Consumption of Design
The culture of consumption  
Design and consumer culture  
Passive or sovereign consumers?  
De-alienation and designing  
Commodities and the aesthetic illusion  
Systems of provision  
Circuits of culture  
Designers and the circuit of culture  
Writing about things  
Consumption and practice  
Anomalous objects  
 
Chapter 5: High Design
Design classics  
Mediating production  
Consuming postmodern high design: Veblen and Bourdieu  
Historicity  
Modern designers/modern consumers  
Designers, risk and reflexivity  
Critical design  
Design art  
 
Chapter 6: Consumer Goods
Images  
Surfaces  
Doing the Dyson  
Product semantics  
Mood boards  
Lifestyles and design ethnography  
Back to the workshop  
Product semantics and flexible manufacture  
Designing global products  
Product designers and their clients  
Products and brand image  
Product use  
The iPod: consumption, practice and contingency  
 
Chapter 7: Branded Places
Evaluating place: beyond architectural criticism  
The Barcelona paradigm  
Cultural economies, regeneration and gentrification  
Museums and postindustrial place-making  
Beyond nation-states: cities and regions  
The branding of city-regions and nations  
Problematizing the branding of place  
 
Chapter 8: Branded Leisure
From Fordist to disorganized leisure  
Time-squeeze and packaged leisure  
The Disney paradigm  
Post-tourists  
Naked and nowhere at Center Parcs  
Televisuality and designing leisure experiences  
Dedifferentiation/distinction  
 
Chapter 9: On-screen Interactivity
Computers and graphic design  
Technological development and consumer growth  
Professional practices  
Critical reflection  
Authorship  
Readership  
Consuming interactivity  
Cybernetic loss  
Liberation and regulation: the bigger picture  
Bytes and brands  
 
Chapter 10: Communications, Management and Participation
Internal brand building  
The end of advertising  
Brand and communications consultancy  
Employees as consumers  
Aesthetic labour  
Designing for creativity  
Social participation and design activism  
 
Chapter 11: Networks and Mobile Technologies
iPhones and smartphones  
Cyborgs  
Closed and open networks  
Cultural relativism and technological change  
The competition of monopolies  
Scipts and metadata  
Agencement  
Assemblage  
Articulation  
Boundary objects and spaces  
 
Chapter 12: Studying Design Culture
A design culture turn  
Writing design culture  
Scope  
Closed and open conceptions of design  
Reflexivity and historicity  
Mediation  
Density  
Dynamics  
Materiality  
Concluding remarks  

This is a thoughtful update on previous editions; Julier takes time to pick up on 'sticky' issues and explain them in detail without sounding pedantic or over-bearing. This new edition will be a welcome addition to contemporary design culture and of use to designers and students alike.

Dr Juliette MacDonald
Edinburgh College of Art

Just as the domains of design studies and practice are in a constant state of evolution, this Third Edition of The Culture of Design has evolved to present a comprehensive discussion of contemporary design as a socio-technical cultural phenomenon in theory and practice.

Professor Laurene Vaughan
RMIT University

Few books have had the success of producing a new scholarly field in the way of Guy Julier’s The Culture of Design. This book has proved to be the cornerstone in the curriculum of courses and new educations in Design Culture Studies.

Professor Anders V. Munch
University of Southern Denmark

The Culture of Design remains the only historically situated yet comprehensively contemporary account of how design as a creative industry materializes values into everyday lifestyles. Julier's capacity to extend his framework to cover the large and diverse changes design has undergone - in relation to digital economies and the rise of design thinking and social design - since the last edition, attest to his analyses' validity and power.

Cameron Tonkinwise
School of Design, Carnegie Mellon University

The third edition of The Culture of Design has again improved upon earlier versions. It has valuable new parts on economy that improve it and open new possibilities for research. Prof. Julier has also managed to keep the valuable features of his book. I believe there will be a global market for the book, and I find it still a valuable contribution to design education as well as research.

Ilpo Koskinen
Aalto University, Helsinki

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ISBN: 9781446273593
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