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The Global Environment of Business
New Paradigms for International Management
First Edition
- David W. Conklin - The Richard Ivey School of Business, The University of Western Ontario, Canada
Courses:
International Management
International Management
May 2010 | 320 pages | SAGE Publications, Inc
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.
Introduction
Part I. Social Forces
Chapter 1. Differentiating Strategies in Accordance With Cultural Differences
Chapter 2. Coping With New Concerns About Corruption and Fraud
Chapter 3. Adopting an Ethics Code and Corporate Social Responsibility: Why, What, and How?
Part II. Technological Forces
Chapter 4. Social Capital: Implications for Entrepreneurship and Innovation
Practice 4.1. Differences in Social Capital as Determinants of Investment Locations
Chapter 5. Strengthening the Firm?s Knowledge Capabilities
Chapter 6. Investing in New Technologies
Part III. Economic Forces
Chapter 7. Industry Structure as a Determinant of Profitability
Chapter 8. Comparing Nations as Investment Locations
Chapter 9. Adjusting to Economic Volatility
Part IV. Political Forces and the Role of Government
Chapter 10. Analyzing and Evaluating Political Risks
Chapter 11. Seizing Opportunities in Privatization and Regulatory Changes
Chapter 12. Ongoing Impacts of Trade and Investment Agreements
Chapter 13. Summary and Conclusions
Author Index
Subject Index
About the Author
A good introduction to the world of international business, with plenty of supporting information and case examples.
Management & IT, University of Wales, Trinity St David
August 17, 2011
Text is well designed, but too sophisticated for the Asian students who are not native English speakers here in Taiwan. Especially liked the cultural ties to management and market decision making.
Hopefully future editions will be designed with the growing number of non native speakers in mind who can benefit from a special edition.
Business Administration , Tunghai University
June 14, 2011
Provides additional viewpoints to flesh out particular topics.
The Business School, Greenwich University
March 1, 2011
The content was too narrowly focused for the course.
Business Administration , University of Iceland
November 15, 2010