The Globalization of Nothing 2
- George Ritzer - University of Maryland, USA
Sociology of Globalization
New to This Edition
- Features a greater emphasis on the main topic of globalization: A new first chapter offers an introductory overview of globalization and globalization theory, outlining the unique ways in which these topics are addressed throughout the text.
- Offers a new way to conceptualize and theorize about globalization: This edition delves into two subprocesses of globalization—“glocalization” and “grobalization.”
- Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as on the role of branding.
- Uses a nontechnical and accessible style with many global examples: The examples in this book are drawn from everyday life and a global consumer culture that are readily recognizable to students.
- Shorter and more concise in response to reviewer feedback.
This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy in sociology departments as well as in related courses in departments of political science or economics.
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"This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects."
Perfect for any contemporary theory surrounding the phenomena of globalisation.
Clear and concise conceptualization of globalization written in a very accessible style for UG students.
A very interesting, accessible and comprehensive book.
The book perfectly fits when speaking about global trends of consumption and global consumer culture. For this course, the following chapters are essential: Chapter 3 - Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices (obligatory reading for course part about Consumer culture) and Chapter 7: The Globalization of Consumer Culture - and Global Opposition to it (obligatory reading for course part about Consumer culture).
Sample Materials & Chapters
Chapter 6: Theorizing Glocalization and Grobalization