New to This Edition
- Features a greater emphasis on the main topic of globalization: A new first chapter offers an introductory overview of globalization and globalization theory, outlining the unique ways in which these topics are addressed throughout the text.
- Offers a new way to conceptualize and theorize about globalization: This edition delves into two subprocesses of globalization—“glocalization” and “grobalization.”
- Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as on the role of branding.
- Uses a nontechnical and accessible style with many global examples: The examples in this book are drawn from everyday life and a global consumer culture that are readily recognizable to students.
- Shorter and more concise in response to reviewer feedback.
This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy in sociology departments as well as in related courses in departments of political science or economics.
Contributor to the SAGE Teaching Innovations and Professional Development Award
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