The McDonaldization of Society

The McDonaldization of Society

Ninth Edition

February 2018 | SAGE Publications, Inc
1. Introduction
McDonaldization: The Basic Principles  
The Advantages of McDonaldization  
A Critique of McDonaldization: The Irrationality of Rationality  
McDonald's: Creating the "Fast-Food Factory"  
McDonald's and Other Brick-And-Mortar Consumption Sites  
The Long Arm of McDonald's  
McDonald's as an American and a Global Icon  
A Look Ahead  
2. McDonaldization: Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"  
The Holocaust; The Concentration Camp and Mass-Produced Death  
Scientific Management: Finding the One Best Way  
The Assembly Line: Turning Workers into Robots  
Levittown: Putting Up Houses— "Boom, Boom Boom"  
The Rise (And Fall) of Brick-and-Mortar Shopping Malls  
McDonaldization and Consumption Today  
Comparing McDonald's, Wal-Mart and  
3. Efficiency: Consumers 1
Efficiency: Drive-Throughs and Finger Foods  
Calculability: Big Macs, Algorithms and Big Data  
4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside  
Control: Human and Nonhuman Robots  
5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization  
Efficiency: It's a Fetish  
Calculability: Zeal for Speed  
6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees  
Control: Even Pilots Aren't in Control  
7. The Irrationality of Rationality: Traffic James on Those "Happy Trails"
Inefficiency: Long Lines at Checkout  
High Cost: Better off at Home  
False Friendliness: "Hi, George"  
Disenchantment: Where's the Magic?  
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal  
Homogenization: It's No Different in Paris  
Dehumanization: Getting Hosed at "Troff 'n' Brew"  
Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?  

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ISBN: 9781506348551