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The McDonaldization of Society
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The McDonaldization of Society

Ninth Edition


January 2018 | 272 pages | SAGE Publications, Inc
 
Chapter 1. Introduction
McDonaldization: The Basic Principles  
The Advantages of McDonaldization  
A Critique of McDonaldization: The Irrationality of Rationality  
McDonald's: Creating the "Fast-Food Factory"  
McDonald's and Other Brick-And-Mortar Consumption Sites  
The Long Arm of McDonaldization  
McDonald's as an American and a Global Icon  
A Look Ahead  
 
Chapter 2. McDonaldization: Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"  
Key Predecessors  
McDonaldization and Consumption Today  
Comparing McDonald's, Wal-Mart and Amazon.com  
 
Chapter 3. Efficiency: Consumers 1
Efficiency: Drive-Throughs and Finger Foods  
Calculability: Big Macs, Algorithms and Big Data  
 
Chapter 4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside  
Control: Human and Nonhuman Robots  
 
Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization  
Efficiency: It's a Fetish  
Calculability: Zeal for Speed  
 
Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees  
Control: Even Pilots Aren't in Control  
 
Chapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails"
Inefficiency: Long Lines at Checkout  
High Cost: Better off at Home  
False Friendliness: "Hi, George" and Emojis  
Disenchantment: Where's the Magic?  
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal  
Homogenization: It's No Different in Paris  
Dehumanization: Getting Hosed at "Troff 'n' Brew"  
Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?  
Conclusion  

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ISBN: 9781506348551