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The McDonaldization of Society
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The McDonaldization of Society
Into the Digital Age

Ninth Edition


January 2018 | 280 pages | SAGE Publications, Inc

The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption.

New to this Edition

  • Examines how retailers like Amazon represent a new era of “datafication,” the transformation of vast amounts of information into quantifiable data.
  • Discusses how the digital world has almost unlimited potential to turn consumers into “prosumers” doing volunteer work formerly done by paid employees.
  • This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses

 

 
Preface
 
Chapter 1: Introduction
McDonaldization: The Basic Principles  
The Advantages of McDonaldization  
A Critique of McDonaldization: The Irrationality of Rationality  
McDonald's: Creating the "Fast-Food Factory"  
McDonald's and Other Brick-And-Mortar Consumption Sites  
The Long Arm of McDonald's  
McDonald's as an American and a Global Icon  
A Look Ahead  
 
Chapter 2: McDonaldization Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"  
Key Predecessors  
McDonaldization and Consumption Today  
Comparing McDonald's, Wal-Mart, and Amazon  
 
Chapter 3: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods  
Calculability: Big Macs, Algorithms, and Big Data  
 
Chapter 4: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside  
Control: Human and Nonhuman Robots  
 
Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization  
Efficiency: It's a Fetish  
Calculability: Zeal for Speed  
 
Chapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees  
Control: Even Pilots Aren't in Control  
 
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout  
High Cost: Better off at Home  
False Friendliness: "Hi, George" and Emojis  
Disenchantment: Where's the Magic?  
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal  
Homogenization: It's No Different in Paris  
Dehumanization: Getting Hosed at "Troff 'n' Brew"  
Dehumanized Death: Dying Amidst Machines and Strangers  
The Irrationalities of McJobs: Just Hand the Bag Out  
Digital Sites: Dehumanization and Other Irrationalities  
Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?  
Conclusion  
 
Notes
 
Bibliography
 
Index
 
About the Author

Supplements

Instructor Site

study.sagepub.com/mcdonaldization9e

 

An Instructor Teaching Site (Password Protected) includes:

 

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
Key features
NEW TO THIS EDITION:
  • This edition is reoriented toward the digital world and online consumption, which have become new centers of the principles that define McDonaldization.
  • Examines how retailers like Amazon represent a new era of “datafication,” the transformation of vast amounts of information into quantifiable data.
  • Discusses how the digital world has almost unlimited potential to turn consumers into “prosumers” doing volunteer work formerly done by paid employees.
  • This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses.  
KEY FEATURES:

  • McDonaldization applies Max Weber's rationalization thesis to a contemporary era. While Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of this book is that the fast food restaurant has become the model for the rationalization process today.
  • The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control, and how the same principles have been applied to other settings and contexts such as motel chains, “big box” stores, churches, child care centers, college rankings, health care providers, the internet, and political participation.

 


Sample Materials & Chapters

Chapter 1- Introduction

Chapter 7- The Irrationality of Rationality


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