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The McDonaldization of Society

The McDonaldization of Society
Into the Digital Age

Tenth Edition

December 2020 | 216 pages | SAGE Publications, Inc
The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition!

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.

1. Introduction
2. Efficiency and Calculability: Consumers 1
3. Predictability and Control
4. Efficiency and Calculability: McJobs and Other McDonaldized Occupations
5. Predictability and Control: McJobs and Other McDonaldized Occupations
6. Irrationality
Epilogue: McDonaldization in the Age of COVID-19
Key features
  • Ch. 1 and Ch. 2 from the previous edition have been combined to give a more streamlined introduction to McDonaldization past and present.
  • Ch. 6, on the irrationality associated with highly rational McDonaldized systems, includes a new discussion of discrimination by McDonald’s against Black employees, store managers and franchise owners.
  • Updated literature, data, and examples throughout provide students with a better reflection of current realities.
  • A new Appendix, “McDonaldization in the Age of COVID-19,” offers insights into early attempts to apply rationality to a global pandemic that is among the most irrational of events.
  • McDonaldization applies Max Weber's rationalization thesis to the contemporary era. While Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of this book is that the fast food restaurant has become the model for the rationalization process today.
  • The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control, and how the same principles have been applied to other settings and contexts such as motel chains, “big box” stores, churches, child care centers, college rankings, health care providers, the internet, and political participation.

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ISBN: 9781544398013