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The Practice of Survey Research
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The Practice of Survey Research
Theory and Applications



© 2016 | 360 pages | SAGE Publications, Inc
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.

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Part I: Before the Survey
 
Chapter 1: Introduction to Survey Research
What is survey research?  
How do you know if a survey is good?  
Surveys about Teachers: Are They Good Teachers?  
Applications of Survey Research  
Technology and Survey Research  
The Ethics of Survey Research  
Key Decisions about Survey Research: What’s Ahead  
 
Part II: Questionnaire Design
 
Chapter 2: Types of Surveys
Omnibus Surveys  
Administration  
Importance of Proper Training of Interviewers  
Types of Surveys  
 
Chapter 3: The Survey Instrument
The Cover Letter  
The Survey Instrument  
Appearance, Formatting, and Design  
 
Chapter 4: Survey Question Construction
Concept Measurement: Traits, Assessments, and Sentiments  
Complex Concepts Question Development  
Responses to Questions  
Measurement Error  
 
Chapter 5: Validity and Reliability
Reliability  
Correlation  
Types of Reliability and Estimation  
Validity  
 
Chapter 6: Pre-testing and Pilot Testing
Pre-testing  
Pilot Testing  
Pre-test and Pilot Test Limitations  
 
Part III: Implementing a Survey
 
Chapter 7: Selecting a Sample: Probability Sampling
Sampling Terminology  
Sampling Theory  
Probability Sampling Techniques  
 
Chapter 8: Non-Probability Sampling and Sampling Hard to Find Populations
Convenience Sampling  
Quota Sampling  
Purposive Sampling  
Sampling Hard to Find Populations  
 
Chapter 9: Improving Response Rates and Retention
Response Rates and Non-response Errors  
Non-response Bias  
Attrition in Panel Studies  
Methods to Increase Participant Contact and Participant Cooperation  
 
Chapter 10: Technologies to Develop and Implement Surveys
Mail Survey Administration  
Computer-assisted Interviewing  
Post-survey Data Entry and Data Cleaning Technology  
Contracting with a Research Center to Conduct the Survey  
 
Chapter 11: Data Collection
The Self-administered Cross-sectional Mailed Survey  
The Self-administered Longitudinal Panel Mailed Survey  
Interviewer-administered Surveys  
Self-administered Web Surveys  
Comparing Survey Types  
Storage Needs  
 
Part IV: Post-Survey Data Management and Analysis
 
Chapter 12: Data Entry
Data Entry  
Documentation  
 
Chapter 13: Data Cleaning
Simple Cross-sectional Data Cleaning  
Cosmetic Cleaning  
Skip Patterns  
Multiple-response Questions, Other Specify and Open-ended Questions  
Cleaning for Diagnostics  
Interviewer Effects/Mode Effects  
Cleaning Longitudinal Data  
The Codebook  
 
Chapter 14: Data Analysis for a Policy Report
Policy Reports  
Descriptive Statistics  
Analysis for a Policy Report  
Summary  
The Report Write-up  
 
Chapter 15: More Advanced Data Analysis
Explanatory Research Questions  
Journal Article Format  
Regression Analysis  
Addressing Missing Data  
OLS Regressions of the Positive Relocation Scale  
Creating Tables for the Journal Article and Writing-up the Results  
 
Chapter 16: Data Archiving
Seeking External Funding for Your Survey Project  
Archiving Original and Final Data  
Data Format  
Archiving and Making Data Publicly Available  
 
Archives
 
Epilogue
Survey Administration checklist  
Survey Design and Organization Checklist  
Writing Good Questions Checklist  
Piloting or Pre-Testing the Survey Checklist  
Choosing a Sample Checklist  
Improving Response Rates Checklist  

Supplements

Companion Website
The companion website features data and syntax examples from Chapters 14 and 15 in all three of the main statistical software packages—SAS, SPSS, and STATA—so you can follow along as you study these chapters.

“Other survey research texts read as a dry report of what survey research is. This text reads as a personable text that walks the novice researcher through the survey research process, including all of the details considered by a seasoned survey researcher.”

Carol A. Angell, University of Wisconsin-La Crosse

“[T]he book is organized in a very strategic and hands-on manner that will train students to think, plan, and implement a project like an experienced social scientific scholar using survey methods.”

Kenneth C. Yang, University of Texas at El Paso

“The text is very well written, clear and easy to understand. It highlights main concerns throughout the survey research process.”

Silvia K. Bartolic, University of British Columbia

“This textbook covers all of the important topics in survey research and does so at a level appropriate for advanced undergraduates.”

Richard E. Adams, Kent State University
Key features

KEY FEATURES:

  • The depth of coverage of data management helps readers develop a strong foundation for their survey research.
  • The data analysis chapters include write-ups for policy reports and articles to demonstrate how to interpret and use the data to communicate findings.
  • Real-life research examples throughout the text demonstrate concepts in action.
  • Samples of the important checklists that survey researchers use to make sure they have addressed all the decisions that need to be made to provide readers with models for their own research.
  • Ethics Corner sections discuss ethical issues specific to the chapter to demonstrate the types of ethical decisions and dilemmas that come up throughout the survey process.
  • Key terms and critical thinking questions at the end of each chapter help readers master the material.

Sample Materials & Chapters

Chapter 6

Chapter 13


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