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The Rhetorical Power of Popular Culture
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The Rhetorical Power of Popular Culture
Considering Mediated Texts

Fourth Edition


January 2024 | 376 pages | SAGE Publications, Inc
Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?

The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

 
Chapter 1. What Is Popular Culture and Why Study It?
What Is Popular Culture?

 
What Are Popular Culture Texts?

 
Why Study Popular Culture?

 
Conducting Rhetorical Analyses of Popular Culture Texts

 
 
Chapter 2. Expanding the Rhetorical Tradition
The Nature of Rhetoric and Rhetorical Criticism

 
Evolution of the Rhetorical Tradition in Western Societies

 
Conducting a Neo-Aristotelian Analysis

 
New (Contemporary and Postmodern) Rhetorical Approaches

 
 
Chapter 3. A Narrative Perspective
Narrative Paradigm

 
Elements of Storytelling

 
Narratives in New Media

 
Conducting a Narrative Analysis

 
 
Chapter 4. A Dramatistic Perspective
The Dramatistic Life Cycle

 
Cluster Analysis

 
The Pentad

 
Conducting a Dramatistic Analysis

 
 
Chapter 5. A Symbolic Convergence Perspective
Symbolic Convergence Theory

 
Fantasy Theme Analysis

 
Rhetorical Visions and Master Analogues

 
Life Cycles, Types, and Cues

 
Conducting a Symbolic Convergence Analysis

 
 
Chapter 6. A Neo-Marxist Perspective
Ideology and Hegemony

 
Materialism and Economic Metaphors

 
Sites of Struggle

 
Conducting a Neo-Marxist Analysis

 
 
Chapter 7. Feminist Perspectives
Hegemony

 
Sites of Struggle

 
Waves of Feminism

 
Feminist Perspectives

 
Conducting a Feminist Analysis

 
 
Chapter 8. A Music Perspective: The Illusion of Life
Music As Rhetoric

 
The Illusion of Life: Virtual Time and Virtual Experience

 
Conducting an Illusion of Life Analysis

 
 
Chapter 9. Visual Perspectives
History and Nature of Visual Communication

 
Visual Theory Perspectives

 
Visual Pleasure Theory

 
Conducting a Visual Pleasure Analysis

 
 
Chapter 10. Media-Centered Perspectives
Media History and Evolving Insights

 
Media-Centered Theories

 
Conducting a Media-Centered Perspective Analysis

 
 
Appendix. Writing a Popular Culture Rhetorical Essay

It provides a practical and relatable approach to Rhetorical Criticism theories. The text is approachable for students with little knowledge of rhetoric. Perfect for new students of rhetoric.

Mr Steven Farrar
Communication Dept, Utah Valley University
March 21, 2025
Key features

NEW TO THIS EDITION

  • New co-author Thomas G. Endres brings fresh new perspectives and insights.
  • New Learning Outcomes have been added to the beginning of each chapter.
  • Expanded treatment of diversity, equity, and inclusion integrated throughout with examples and applications.
  • New "Considering Social Media" feature in each chapter encourage critical thinking about how the rhetorical functions of social media permeate our lived experiences today.
  • Updated research expands on the coverage of theories throughout each chapter.
  • New and expanded examples of popular television programs, social media, films, advertisements, and music illustrate concepts and theories throughout the text.
  • New student sample essays have been added on topics including the Terraforming Mars board game and the Ocoee massacre documentary. 

KEY FEATURES

  • Each chapter introduces a rhetorical theory, explores familiar examples from popular culture, and demonstrates how to describe, interpret, and evaluate today’s texts through rhetorical analysis.
  • The author walks students through the steps necessary to write analyses of various forms of popular culture, including stage musicals, film, television, popular music, and advertising.
  • End-of-chapter Student Essay boxes and Challenge exercises get readers involved in the hands-on process of popular cultural criticism.
  • Applying What You’ve Learned boxes embedded in each chapter foster critical thinking and retention of key concepts.

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