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The SAGE Handbook of International Corporate and Public Affairs

The SAGE Handbook of International Corporate and Public Affairs

Edited by:

March 2017 | 728 pages | SAGE Publications Ltd

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:

  • Foundations of PA
  • PA and its relationship to other Key Disciplines
  • Emerging Trends in PA
  • The Regional Development and Application of PA
  • Case Studies of PA in Action
  • Tactical Approaches to Executing PA.

Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

Phil Harris & Craig S. Fleisher
Introduction: The Continuing Development of International Corporate and Public Affairs
John Mahon
Introduction to Section One
Craig S. Fleisher
Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field
Duane Windsor
Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs
Richard McGowan
Chapter 3: Examining the Public Affairs Scholarship: What We’ve Learned (& still don’t know) from the Empirical Studies of Public Affairs
Fruzsina M. Harsanyi & Geoff D. Allen
Chapter 4: Achieving the Strategic Potential of Public Affairs
Shannon Blair Creighton & Martin Meznar
Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane?
Phil Harris
Introduction to Section Two
Howard Viney, Paul Baines & Laura Stegen
Chapter 6: Public Affairs and Marketing
Ian N. Richardson
Chapter 7: International Relations and Public Affairs
Alberto Bitonti
Chapter 8: Public Affairs and Political Philosophy
Amy D. Meli and Edward A. Grefe
Chapter 9: Public Affairs and Information Science/Systems
Simon Bryceson and Simon Levitt
Chapter 10: Public Affairs and Ecology
Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
Chapter 11: Political Marketing and Public Affairs
Mordecai Lee
Chapter 12: The Practice of Public Affairs in Public Administration
John Holcomb
Introduction to Section Three
Catie Snow Bailard
Chapter 13: Public Affairs, Digital Media, and Tech Trends
Michael Hadani
Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges
Laura Bernal-Bermudez & Tricia D. Olsen
Chapter 15: Business, Human Rights, and Sustainable Development
Justin Greenwood
Chapter 16: The Regulation of Lobbying Activity
Shannon A. Bowen
Chapter 17: Values, Ethics and Professionalism in Public Affairs
Jeffrey A. Hart
Chapter 18: Globalization and Multinational Corporations
Carla Millar
Introduction to Section Four
Rinus van Schendelen
Chapter 19: Public Affairs in the Uncommon European Union
Alberto Bitonti and Phil Harris
Chapter 20: Public Affairs in Europe
John Mahon
Chapter 21: Public Affairs in North America
Andréa Cristina Oliveira Gozetto and Clive S. Thomas
Chapter 22: Public Affairs in Latin America
Ronel Rensburg and Olebogeng Selebi
Chapter 23: Public Affairs in South Africa
Geoff Allen
Chapter 24: Public Affairs in Australia and Oceania
Andrew Hughes
Chapter 25: Public Affairs in East and Southeast Asia
Craig S. Fleisher
Introduction to Section Five
William D. Oberman
Chapter 26: Lobbying Resources and Strategies
Craig S. Fleisher
Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice
John M. Holcomb
Chapter 28: Influencing the Legal and Judicial Process
John Mahon
Chapter 29: Corporate Issues Management
Irina Lock & Peter Seele
Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation
Arco Timmermans
Chapter 31: Making and Managing Lobbying Coalitions
Danny Moss
Introduction to Section Six
Clive Thomas & Kristina Klimovich
Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs
David Irwin & Kariuki Waweru
Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy
Conor McGrath
Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland
Koji Haraguchi & Ronald J. Hrebenar
Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa
Goodluck Charles
Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania
Gianluca Vinicio Aguggini
Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013

This global handbook covers the whole international scene in public affairs and communication in policy matters. It is the first Public Affairs book to cover all the major continents and give in-depth insights and guidance on business, government policy and international trade communication. The breadth of authors is of the highest quality and it will make a substantial contribution to the development of dialogue between nations and businesses worldwide.

Xiaoying Zhang
Professor of International Journalism and Communication, Beijing Foreign Studies University

Harris and Fleisher have produced a substantial update to their groundbreaking Handbook of Public Affairs. No second look required to know upfront that this work will be seen soon on bookshelves in executive offices and on prominent scholar´s  desks and certainly be a requirement in classrooms around the world. This fine work reflects the massive changes that have occurred in the political arena, the growing challenges for the corporate boardroom and consequently the public, just to mention the unparalleled impact of social media today and the extension of PA practice to China and other nations on the rise.

Christian Scheucher
int. Business Consultant

In this increasingly important, but under-examined field, no other collection of material comes close to giving such a comprehensive view of the development of public affairs research, teaching and practice. Drawing on the leading researchers and practitioners around the world this volume brings the reader up to date on the multifaceted and increasingly integrated world of global public affairs, including a detailed analysis of its conceptual evolution, current functioning, and projected developments, by country and region. It is the bible for practitioners, researchers and observers of the field of an organisation's relationship with its social and political publics.

Geoff Allen
Founder of the Australasian Centre for Corporate Public Affairs

Since the 1980s public affairs has evolved from being perceived as a subject that is little more than a policy oriented sub-field of public relations to a body of knowledge that is essential for understanding the public policy process and the various influences on policy and corporate discourse. Contemporary globalisation processes and changes in the understanding of governance in public, private and hybrid organisations go hand-in-hand with recognition of the essential nature of public affairs management. As the editors suggest, most businesses, government agencies, media, and NGOs have a stake, especially in democracies and emerging democracies, in cultivating a dialogue that is informed, fact driven, timely, responsive and progressive. The Sage Handbook of International Corporate and Public Affairs is an essential companion to such a dialogue, offering a rich account of the development of the field as well as its applications, and will be welcomed by students of the subject for years to come.

C. Michael Hall
Professor of Marketing, University of Canterbury, New Zealand

This handbook is great!  As our profession continues to evolve it is critical that lobbyists and public affairs professionals have all the information and tools at their disposal.  This handbook is another one of those resources all professionals should have sitting on their desk – I know I do."

Paul A. Miller
President, National Institute For Lobbying & Ethics, Washington, DC

The decade since the SAGE Handbook was first published has seen the greatest revolution in communications in human history. Yet the task of the public affairs professional remains the same: getting the right message, to the right audience, in the right way at the right time. The new Handbook provides essential reading and analysis for practitioners, potential clients and academics. It will also help politicians, public officials and the media to better understand that corporate and public affairs are not  black arts; but prudent tools of good governance for those determining or being affected by the decisions of government at every level. This, together with examining the impact of both new technologies and greater transparency on the delivery of client services makes the new edition very much a practitioners " Bible" for hands both old and new

Lord Tom McNally
Chair of the UK Youth Justice Board and former Deputy Leader of the House of Lords

This is an incredibly timely book that explores the global phenomena of public affairs in a way that answers the naive superficiality of the anti-lobbying narrative. It provides both theoretical and practical examples to illustrate both the impact of new technologies, such as that of social media, as well as the long-standing imperatives of managing the boundaries between government and business. The volume itself exploits the often overly-policed zones that purport to protect individual disciplinary perspective and, by doing so, provides student, scholar and practitioners alike with valuable insights into the world of public affairs management.

Neil Collins
Emeritus Professor of Government, University College Cork, Ireland

This is the book and guide on international Public Affairs that every businessman, politician and practitioner must have. It gives comprehensive coverage of this critical world skill and includes many of the leading figures worldwide. The text not only covers America and Europe, which the earlier Handbook did, but includes quality coverage of Asia, Africa and Latin America. This is the book for the international public affairs practitioner or trade negotiator

Henry Sun
International Director of Business Research Institute, University of Chester

Phil Harris and Craig Fleisher provide a combination of academic and practitioner “smarts” that drive this remarkable book which is an essential read for a wide range of audiences.  They have gathered together in this edited volume of scope and substance, a cadre of authors with impeccable credentials as thought leaders to inform the new realities of public affairs. The balance of theory and practice within and across chapters promotes the development of new knowledge, more critical thinking by practitioners, and direct applicability of the information.  The field of public affairs has grown immensely in rigour, depth of knowledge, and breadth of application. In particular, its use by government policy makers has changed the focus of nation “soft marketing”, and corporate public affairs has transformed and professionalized its approach to issues management.  The book is extremely timely and comprehensive in terms of international perspectives and topic coverage. Specifically, the integration of the field with others, such as marketing, information sciences, politics, and the hard sciences is novel and insightful. This approach will promote the needed cross-discipline fertilization so critical to next-stage development of the field and effective strategies for practitioners.

Louise Heslop
Professor Emeritus of Marketing, Carleton University, Canada

This Handbook aims at readers who practice or train for Public Affairs (PA) or Public Affairs Management (PAM). Phil Harris and Craig Fleisher, as editors, bring together thirty expert essays that demonstrate remarkable applications of this field over recent years. They also include six specific case studies situated in Europe, Asia, Africa and Latin America. These show why it is impossible to define the outer limits of this discipline: the complex interactions of business, governments, and societies never stand still. A pragmatic discipline must remain open-ended because there is no predicting what strategic adaptations may work best. This handbook is educational in the best sense.

John G Blair
Professor Emeritus of American Literature and Civilization, University of Geneva

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