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The SAGE Handbook of Media Studies
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The SAGE Handbook of Media Studies

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September 2004 | 640 pages | SAGE Publications, Inc

Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field.

Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media.

The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope.

The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.


McQuail
Introduction
 
Prolegomena
Christians
Communication Ethics
Gumucio
Alternative Media for Social Change
Sinclair
International Communication
Sreberny
Comparing Media: the USA, UK and Iran
Braman
Technology
Van Dijk
Digital Media
 
Audiences, Users and Effects
Kitzinger
Audiences and Readership Research Approaches: A Survey
McDonald
20th Century Media Effects Research
MacBeth
Psychology of Media Use
Nightingale
Television Audiences
Hermes
European Feminism, Media Studies and Cultural Studies
Kang
East Asian Modernities and the Formation of Media and Cultural Studies
 
Economy and Power
Albarran
Media Economics
Wasko
The Political Economy of Communications
Neveu
Government, the State, and Media
Semetko
Media, Public Opinion, and Political Action
Waisbord
Media and the Reinvention of the Nation
Whitney, Sumpter & McQuail
News Production
 
Specific Areas of Media Research
Newcomb
Narrative and Genre
Zuberi
Media and Music Cultures
Holden
Advertising
Hilmes
Broadcasting, Cable and Satellites
Schatz & Perren
Hollywood
Naregal
Bollywood
Smith, Moyer & Donnerstein
Media, Violence and Sex
Key features
  • Comprehensive "snapshot" of the burgeoning media studies field today—achievements, trends, problems and conflicts—plus a look to future.
  • Five distinct parts (Basic Approaches to Date; Methods of Media Research, quantitative and Qualitative; Perspectives on Media in Society; The Media Mosaic; Audience/Users and 27 chapters offer a broad scope of study.
  • A diverse group of editors and authors guarantee a global viewpoint.

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ISBN: 9780761921691
$185.00

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.