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The SAGE Handbook of Qualitative Business and Management Research Methods

The SAGE Handbook of Qualitative Business and Management Research Methods

First Edition
Two Volume Set
Edited by:

January 2018 | 1 056 pages | SAGE Publications Ltd

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field.

The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use.  The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods.

 The contents of the Handbook are arranged into two volumes covering seven key themes:

 Volume One: History and Tradition

Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches.

Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies.

Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance.

Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.

Volume Two: Methods and Challenges

Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis.

Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries.

Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching. 

Catherine Cassell, Ann L Cunliffe, Gina Grandy
Chapter 1: Introduction: Qualitative Research in Business and Management
Ning Su
Chapter 2: Positivist Qualitative Methods
Robert P. Gephart, Jr.
Chapter 3: Qualitative Research as Interpretive Social Science
Barbara Simpson
Chapter 4: Pragmatism: A philosophy of practice
Craig Prichard, Fahreen Alamgir, Ozan Alakavuklar, Andrew Dickson, Suz Wilson
Chapter 5 'Having an Impact’: qualitative research traditions in the Critical Study of Management and their modes of influence
Angelo Benozzo
Chapter 6: Poststructuralism
Jose F. Molina-Azorin
Chapter 7: Mixed Methods
Alia Weston and Miguel Imas
Chapter 8: Resisting Colonization in Business and Management Studies: From Postcolonialism to Decolonization
Nancy Harding
Chapter 9: Feminist Methodologies
Dr. Bettina Schneider and Dr. Bob Kayseas
Chapter 10: Indigenous Qualitative Research
Chapter 11:
Leah Tomkins and Virginia Eatough
Chapter 12: Hermeneutics: Interpretation, Understanding and Sense-making
Steve Vincent and Joe O’Mahoney
Chapter 13: Critical Realism and Qualitative Research: An Introductory Overview
Andrea Whittle
Chapter 14: Ethnomethodology
Judith Holton
Chapter 15: From Grounded Theory to Grounded Theorizing in Qualitative Research
Alexandra Michel
Chapter 16: Researching Bodies: Embodied Fieldwork for Knowledge Work, which turns out to be Embodied
Sylwia Ciuk, Juliette Koning and Monika Kostera
Chapter 17: Organizational Ethnographies
Scaratti Giuseppe, Gorli Mara, Galuppo Laura and Ripamonti Silvio
Chapter 18: Action Research: Knowing and Changing (in) Organizational Contexts
Fernando F. Fachin and Ann Langley
Chapter 19: Researching Organizational Concepts Processually: The Case of Identity
Chahrazad Abdallah, Joëlle Basque and Linda Rouleau
Chapter 20: Designing Strategy-as-Practice Research
Rebecca Piekkari and Catherine Welch
Chapter 21: The Case Study in Management Research: Beyond the Positivist Legacy of Eisenhardt and Yin?
Simon Hayward and Catherine Cassell
Chapter 22: Achieving critical distance
Sandra Corlett and Sharon Mavin
Chapter 23: Reflexivity and Researcher Positionality
Fahad M. Hassan, Caroline Gatrell and Carolyn Downs
Chapter 24: Muted Masculinities – Ethical and Personal Challenges for Male Qualitative Researchers Interviewing Women
Amanda Sinclair and Donna Ladkin
Chapter 25: Writing through the body: Political, personal, practical
Jenny K Rodriguez
Chapter 26: Intersectionality and Qualitative Research
Chris Land and Scott Taylor
Chapter 27: Access and Departure
Mark N.K. Saunders and Keith Townsend
Chapter 28: Choosing participants
Giampietro Gobo
Chapter 29: Qualitative research across boundaries: indigenization, glocalization or creolization?
Alexandra Rheinhardt, Glen E. Kreiner, Dennis A. Gioia and Kevin G. Corley
Chapter 30: Conducting and Publishing Rigorous Qualitative Research
Michael D. Myers
Chapter 31: Writing for Different Audiences
Emma Bell and Nivedita Kothiyal
Chapter 32: Ethics Creep from the Core to the Periphery
Rebecca Whiting and Katrina Pritchard
Chapter 33: Digital Ethics
Catherine Cassell, Ann L Cunliffe, Gina Grandy
Chapter 1: Introduction: Qualitative Research in Business and Management
Kathryn Haynes
Chapter 2: Autoethnography
Albert J. Mills and Jean Helms Mills
Chapter 3: Albert J. Mills and Jean Helms Mills
Peter Hamilton
Chapter 4: Rhetoric
Yiannis Gabriel
Chapter 5: Stories and narratives
Gail T. Fairhurst and François Cooren
Chapter 6: Organizational Discourse Analysis
Bill Lee and Usman Aslam
Chapter 7: Towards the wholesome interview: Technical, social and political dimensions
Tracey M. Coule
Chapter 8: Group Methods
Olivia Davies and Kathleen Riach
Chapter 9: Sociomateriality and Qualitative Research: Method, Matter and Meaning
Mark Learmonth & Martyn Griffin
Chapter 10: Analysing Fiction: The example of women’s work in Disney Animations (1937-2013)
Peter Birch
Chapter 11: Dramaturgical Methods
Laura S. Radcliffe
Chapter 12: Capturing the Complexity of Daily Workplace Experiences Using Qualitative Diaries
Seonaidh Mcdonald
Chapter 13: Going with the flow: Shadowing in Organisations
Nigel King
Chapter 14: Thematic Analysis in Organizational Research
Samantha Warren
Chapter 15: Photography in qualitative organizational research: conceptual, analytical and ethical issues in photo-elicitation inspired methods
Jenna Ward & Harriet Shortt
Chapter 16: Drawing
Katrina Pritchard and Rebecca Whiting
Chapter 17: Analysing Web Images
Rowena Viney, Jean Clarke and Joep Cornelissen
Chapter 18: Making meaning from Multimodality: Embodied communication in a business pitch setting
Emmanuella Plakoyiannaki and Georgia Stavraki
Chapter 19: Collage Visual Data: Pathways to Data Analysis
Rachel Morgan, Annilee M. Game and Natasha Slutskaya
Chapter 20: Qualitative Research through Documentary Film Making: Questions and Possibilities
Martyna Sliwa
Chapter 21: Aesthetics: Working with the senses
Ann Rippin and Paula Hyde
Chapter 22: Sewing in management and organization research: The subversive stitch and the politics of cloth revisited
Robert V. Kozinets
Chapter 23: Netnography for Management and Business Research
Nic Beech and Stephen Broad
Chapter 24: Ethnomusicology
Ursula F. Ott, Rudolf R. Sinkovics, and Samia Ferdous Hoque
Chapter 25: Advances in Qualitative Comparative Analysis (QCA): Application of fuzzy set in business and management research
Gabrielle Durepos and Albert J. Mills
Chapter 26: ANTi-History: an alternative approach to history
Kendra Rivera
Chapter 27: “Use Your Feelings:” Emotion as a Tool for Qualitative Research
Noemi Sincoviks
Chapter 28: Pattern matching in qualitative analysis
Mats Alvesson
Chapter 29: Metaphorising the research process

In an age of handbook overload, this collection truly stands out. Covering an impressive range of approaches, issues, and techniques, it spans conventional and novel orientations with nuanced treatment from thoughtful and experienced researchers. This is a work that honors the “tried and true” even as it explores the cutting edge – a new essential companion for graduate education in qualitative inquiry.

Karen Lee Ashcraft
Department of Communication, University of Colorado Boulder