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The SAGE Handbook of Social Media
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The SAGE Handbook of Social Media



December 2017 | 604 pages | SAGE Publications Ltd

In terms of media and communication history, we are arguably in the midst of a "social media paradigm." Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships.

For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities.

Part One: Histories and Pre-Histories 
Part Two: Approaches and Methods 
Part Three: Technologies & Business Models 
Part Four: Practices & Problems 
Part Five: Social, Cultural & Economic Domains 

Jean Burgess, Alice Marwick and Thomas Poell
Introduction
 
Part One: Histories and Pre-Histories
John Hartley
1. Pushing Back: Social Media as an Evolutionary Phenomenon
Aaron Delwiche
2. Early Social Computing: The Rise and Fall of the BBS Scene (1977 – 1995)
Mark McLelland, Haiqing Yu, and Gerard Goggin
3. Alternative Histories of Social Media in Japan and China
Michael Stevenson
4. From Hypertext to Hype and Back Again: Exploring the Roots of Social Media in Early Web Culture
 
Part Two: Approaches and Methods
Richard Rogers
5. Digital Methods for Cross-platform Analysis
Jeremy Foote, Aaron Shaw and Benjamin Mako Hill
6. A Computational Analysis of Social Media Scholarship
Crispin Thurlow
7. Digital Discourse: Locating Language in New/Social Media
Nick Couldry and Jannis Kallinikos
8. Ontology
Simon Faulkner, Farida Vis and Francesco D’Orazio
9. Analysing Social Media Images
Jolynna Sinanan and Tom McDonald
10. Ethnography
Niels Brügger
11. Web History and Social Media
Siva Vaidhyanathan
12. The Incomplete Political Economy of Social Media
 
Part Three: Platforms, Technologies and Business Models
Taina Bucher and Anne Helmond
13. The Affordances of Social Media Platforms
Tarleton Gillespie
14. Governance of and by Platforms
Rowan Wilken
15. Social Media App Economies
Jack Linchuan Qiu
16. Labor and Social Media: the Exploitation and Emancipation of (Almost) Everyone Online
Alice Marwick
17. Silicon Valley and the Social Media Industry
Robert W. Gehl
18. Alternative Social Media: From Critique to Code
 
Part Four: Cultures and Practices
Kelly Quinn & Zizi Papacharissi
19. Personal Connection and Relational Maintenance in Social Media Use
Rhiannon Bury
20. Television Viewing and Fan Practice in an Era of Multiple Screens
Gabriele de Seta
21. Trolling, and Other Problematic Social Media Practices
Kate Miltner
22. Memes
Jill Walker Rettberg
23. Self-Representation in Social Media
Kath Albury
24. Sexual Expression in Social Media
Daniel Trottier
25. Privacy and Surveillance
 
Part Five: Social and Economic Domains
Michael Serazio and Brooke Erin Duffy
26. Social Media Marketing
Alfred Hermida
27. Social Media and Journalism
Terry Flew
28. Social Media and the Cultural and Creative Industries
Jessica Baldwin-Philippi
29. Politics 2.0: Social Media Campaigning
Thomas Poell & José van Dijck
30. Social Media and New Protest Movements
Deborah Lupton
31. Lively Data, Social Fitness and Biovalue: the Intersections of Health and Fitness Self-Tracking and Social Media
José van Dijck and Thomas Poell
32. Social Media Platforms and Education
Katrin Weller and Isabella Peters
33. Scholarly Communication in Social Media
Key features
KEY FEATURES:
  • Highly interdisciplinary; social media research touches social science research in everything from health, education, and business to gender, labor, visual culture, and social activism.
  • Chapters incorporate a detailed examination of a range of understudied platforms throughout the volume, going beyond Twitter, Facebook, and YouTube to incorporate niche, sub-cultural, emerging, and mobile platforms.

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ISBN: 9781412962292