The SAGE Handbook of Social Media

First Edition

Edited by:

Jean Burgess - Queensland University of Technology, Australia
Alice Marwick - University of North Carolina at Chapel Hill, USA
Thomas Poell - University of Amsterdam, Netherlands

Courses:
Digital Media | Introduction to Mass Communication | Introduction to Mass Communication | Social Media |

December 2017 | 662 pages | SAGE Publications Ltd

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships.

This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression.

Part 1: Histories And Pre-Histories
Part 2: Approaches And Methods
Part 3: Platforms, Technologies And Business Models
Part 4: Cultures And Practices
Part 5: Social And Economic Domains

Available Formats

ISBN: 9781412962292	Hardcover	Suggested Retail Price: $198.00	Bookstore Price: $158.40
ISBN: 9781526435583	Electronic Version	Suggested Retail Price: $50.00	Bookstore Price: $40.00
ISBN: 9781526486875	Paperback	Suggested Retail Price: $83.00	Bookstore Price: $66.40

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Jean Burgess, Alice Marwick and Thomas Poell

Introduction

Part One: Histories and Pre-Histories

John Hartley

1. Pushing Back: Social Media as an Evolutionary Phenomenon

Aaron Delwiche

2. Early Social Computing: The Rise and Fall of the BBS Scene (1977 – 1995)

Mark McLelland, Haiqing Yu, and Gerard Goggin

3. Alternative Histories of Social Media in Japan and China

Michael Stevenson

4. From Hypertext to Hype and Back Again: Exploring the Roots of Social Media in Early Web Culture

Part Two: Approaches and Methods

Richard Rogers

5. Digital Methods for Cross-platform Analysis

Jeremy Foote, Aaron Shaw and Benjamin Mako Hill

6. A Computational Analysis of Social Media Scholarship

Crispin Thurlow

7. Digital Discourse: Locating Language in New/Social Media

Nick Couldry and Jannis Kallinikos

8. Ontology

Simon Faulkner, Farida Vis and Francesco D’Orazio

9. Analysing Social Media Images

Jolynna Sinanan and Tom McDonald

10. Ethnography

Niels Brügger

11. Web History and Social Media

Siva Vaidhyanathan

12. The Incomplete Political Economy of Social Media

Part Three: Platforms, Technologies and Business Models

Taina Bucher and Anne Helmond

13. The Affordances of Social Media Platforms

Tarleton Gillespie

14. Governance of and by Platforms

Rowan Wilken

15. Social Media App Economies

Jack Linchuan Qiu

16. Labor and Social Media: the Exploitation and Emancipation of (Almost) Everyone Online

Alice Marwick

17. Silicon Valley and the Social Media Industry

Robert W. Gehl

18. Alternative Social Media: From Critique to Code

Part Four: Cultures and Practices

Kelly Quinn & Zizi Papacharissi

19. Personal Connection and Relational Maintenance in Social Media Use

Rhiannon Bury

20. Television Viewing and Fan Practice in an Era of Multiple Screens

Gabriele de Seta

21. Trolling, and Other Problematic Social Media Practices

Kate Miltner

22. Memes

Jill Walker Rettberg

23. Self-Representation in Social Media

Kath Albury

24. Sexual Expression in Social Media

Daniel Trottier

25. Privacy and Surveillance

Part Five: Social and Economic Domains

Michael Serazio and Brooke Erin Duffy

26. Social Media Marketing

Alfred Hermida

27. Social Media and Journalism

Terry Flew

28. Social Media and the Cultural and Creative Industries

Jessica Baldwin-Philippi

29. Politics 2.0: Social Media Campaigning

Thomas Poell & José van Dijck

30. Social Media and New Protest Movements

Deborah Lupton

31. Lively Data, Social Fitness and Biovalue: the Intersections of Health and Fitness Self-Tracking and Social Media

José van Dijck and Thomas Poell

32. Social Media Platforms and Education

Katrin Weller and Isabella Peters

33. Scholarly Communication in Social Media

Key features

KEY FEATURES:

Highly interdisciplinary; social media research touches social science research in everything from health, education, and business to gender, labor, visual culture, and social activism.
Chapters incorporate a detailed examination of a range of understudied platforms throughout the volume, going beyond Twitter, Facebook, and YouTube to incorporate niche, sub-cultural, emerging, and mobile platforms.

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Sample Materials & Chapters

Chapter 25: Privacy and Surveillance

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