You are here

The Science of Voter Mobilization

The Science of Voter Mobilization

Edited by:

October 2006 | 204 pages | SAGE Publications, Inc

A powerful new research design in the field of voter mobilization has created a more comprehensive picture of the effectiveness of various get-out-the-vote campaign methods. With an increase in field experiments in the past few years, researchers, campaigns, and policymakers have gleaned important insights into voter participation.

Until recently, voting behavior was mainly studied through survey research. And while large national surveys have had a tremendous impact on scientific and policy debates, concerns about the accuracy of survey research remain. Surveys suffer from two major drawbacks. First is the possibility of misreporting by survey participants. Measuring voter turnout through survey research relies on respondents' disclosure of whether they voted or not, and some voters may feel embarrassed that they did not vote and provide false answers.   Second, campaigns may focus their energies on likely voters.  If so, surveys may show a correlation between voter turnout and voter mobilization activity even when voter mobilization campaigns are ineffective.

Aware of the limitations of survey research, political scientists have recently turned to field experimentation to gain a clearer picture of the causal implications of voter mobilization efforts on specific populations.

This issue of The ANNALS presents the results of several field experiments, which are at the forefront of research in this area. These field experiments draw important distinctions between different forms of mobilization activities and their effects on a variety of populations – studying personal versus impersonal mobilization efforts as well as partisan versus non-partisan efforts.

Challenging conventional wisdom and clarifying important methodological issues, this issue of The ANNALS provides a new approach to the study of voter mobilization. Taken together, these intriguing articles report advances in knowledge gained by field experiments and have the potential to reshape the past assumptions about campaign effectiveness and influence future strategies on mobilizing voters.

This issue will also serve as a springboard for new work in the field as political scientists grapple with filling in existing gaps – such as the effects of mass media – and move toward an even clearer theoretical understanding of the conditions under which interventions work.

Professionals, volunteers and anyone directly involved in voter mobilization will discover important findings in this collection of studies.  And, because the research was conducted in the real world of campaigns and elections, the authors help answer the critical question of how to apply scholarly insights to voter outreach programs on a grand scale.

Donald P. Green and Alan S. Gerber
Preface: Recent Advances in the Science of Voter Mobilization
David W. Nickerson
Partisan Mobilization Using Volunteer Phone Banks and Door-Hangers
Emily Arthur Cardy
An Experimental Field Study of the GOTV and Persuasion Effects of Partisan Direct Mail and Phone Calls
John E. McNulty
Phone-based GOTV: What’s on the line? Field Experiments with Varied Partisan Components, 2002-2003
Ricardo Ramírez
Giving Voice to Latino Voters: A Field Experiment on the Effectiveness of a National Non-Partisan Mobilization Effort
Melissa R. Michelson
Meeting the Challenge of Latino Voter Mobilization
Janelle Wong
Mobilizing Asian American Voters: A Field Experiment
Neema Trivedi
The Effect of Identity-Based GOTV Direct Mail: Appeals on the Turnout of Indian-Americans
Elizabeth A. Bennion
Caught in the Ground Wars: Mobilizing Voters during a Competitive Congressional Campaign
Alan S. Gerber and Donald P. Green
Do Phone Calls Increase Voter Turnout? An Update
Christopher B. Mann
Unintentional Voter Mobilization: Does Participation in Pre-election Surveys Increase Voter Turnout?
Kevin Arceneaux
Using Cluster Randomized Field Experiments to Study Voting Behavior
Peter Levine and Mark Hugo Lopez
What We Should Know about the Effectiveness of Campaigns but Don't

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site