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The Survey Handbook
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The Survey Handbook

Second Edition

October 2002 | 184 pages | SAGE Publications, Inc

"A complete overview that conveys a sense of the detail needed to do a high quality survey."

--Kathy Sexton-Radek, Elmhurst College

"Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences."

--Carol J. Lancaster, Medical University of South Carolina

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."

--Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this Edition:

* The characteristics and uses of qualitative surveys

* The steps in a content analysis of qualitative data

* Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct

* The main components of an informed consent form

"'Reasonable Resources' is an excellent way to end this first volume. It provides foreshadowing for the rest of the Kit, yet does not go into too much detail. This material is a valuable reference as an overview (or, planning aid) for the research process."

--David McCaffrey, University of Mississippi

 
Acknowledgment
 
The Survey Handbook: Learning Objectives
 
Ch 1. What Is a Survey? When Do You Use One?
Survey Objectives:  
Measuring Hoped-For Outcomes  
Straightforward Questions and Responses  
Four Types of Survey Instruments  
 
Ch 2. Sound Survey Design and Sampling
Survey Design  
Survey Sampling  
Sampling Methods  
Sample Size  
Response Rate  
Guidelines for Promoting Responses, Minimizing Response Bias, and Reducing Error  
 
Ch 3. Reliable and Valid Survey Instruments
Reliability  
Validity  
Content  
Face  
Criterion  
Construct  
 
Ch 4. Appropriate Survey Analysis
Statistical Methods  
Independent and Dependent Variables  
Analysis of Qualitative Surveys  
Content Analysis of Qualitative Data  
 
Ch 5. Accurate Survey Reports
Lists  
Charts  
Tables  
 
Ch 6. Ethical Surveys
Ethic Prinicples for the Protection of Human Subjects  
Institutional Review Boards  
Informed Consent  
 
Ch 7. Reasonable Resources
What Needs to Be Done?  
Checklist of Typical Survey Tasks  
Getting Each Survey Task Done  
Questions to Ask When Pilot-Testing Survey Instruments  
Who Will Do It, and What Resources Are Needed?  
Personnel, Time, and Money  
Costs of a Survey: A Checklist  
Guidelines for Reducing Survey Costs  
 
Exercises
 
Answers
 
Suggested Readings
 
Glossary
 
About the Author

"A complete overview that conveys a sense of the detail needed to do a high quality survey."

Kathy Sexton-Radek
Elmhurst College

"Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences."  

Carol J. Lancaster
Medical University of South Carolina

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Paperback
ISBN: 9780761925804
$52.00

This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.