"Ajit Rao provides a compelling case about the importance and relevance of employee loyalty in today's workplace. The Tao of Loyalty provides both a theoretical foundation and a practical application of how to address and improve the overall employee experience in the workplace. Ajit approaches this in a straightforward and easy-to-understand manner that is both strategic and actionable."
Chairman, CEO, and President
"The book is extremely well written and addresses one of the key problems that we face today, that is, attrition on the one hand and the effect of loyalty on performance on the other. The strong point of the book is the template to help leaders deal with different types of employees."
COO and President
"Ajit Rao's fusion of Western management principles with Eastern philosophy offers the reader a unique view of modern corporate life. The entertaining and informative cartoons help make this book engaging, enjoyable, and most importantly, edifying."
-Dr. Nirupa Bareja
Vice President - HR
In today's business environment, people, rather than products, technology, and processes are increasingly becoming the most crucial factor in differentiating profitable organizations from those that are not. It is, therefore, important to understand employee commitment and loyalty in organizations.
This book begins by defining loyalty, the types of loyalty (emotional and behavioral), and how these can be measured and interpreted. In a lucid and interactive manner, author Ajit Rao discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He also details the elements that can be tweaked and managed to impact on the loyalty scores of an employee.
The author concludes with the processes involved in building accountability in order to ensure that everyone in the organization is aligned to, and expends energy in, building employee loyalty.
Providing as it does powerful techniques that help understand employee loyalty as also a clear direction for enhancing it, this book will be invaluable for senior executives, human resource professionals, as well as anybody who manages people in the corporate world, especially those in the services sectors and in the new economy industries.