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Theories of Communication
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Theories of Communication
A Short Introduction


July 1998 | 192 pages | SAGE Publications Ltd
This book provides a concise introduction to the development of communication theory for beginning students. Written in an engaging and approachable style, it offers an historical account of the development of all the major theoretical approaches. Theories of Communication sums up clearly and methodically the range of existing theories and explains the how and why diverse currents and schools of thought emerged. The strength of this book resides in the multiplicity of theories presented, including such widely differing currents as the first exponents of "Mass Communication Research," the Chicago School, the Palo Alto School, structuralism, and the later paradigms of constructivism and ethnomethodology. It further covers linguistic approaches, new theories of reception, and the political economy of cultural globalization.

 
The Social Organism
 
New World Empiricism
 
Information Theory
 
The Cultural Industry, Ideology and Power
 
Political Economy
 
The Return of Everyday Life
 
The Dominion of Communication

This book effectively introduces a historical development of communication theories. I strongly recommend this book to my students.

Dr Jung Woo Lee
Institute for Sport, Physical Education & Health Sciences, The University of Edinburgh
November 2, 2012

good, but not adequate for my assignment

Dr Manuel Sanchez Cano
Psychology , University of Vic
August 31, 2011

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