'This book looks at the psychology behind NLP and demystifies many apparent contradictions. If you are into NLP or into Coaching at a professional level you must have this book in your collection. I recommend it whole heartedly to any coach who wishes to update their knowledge and understanding of NLP and coaching' -
Prof. Dr. Karl Nielsen, IN President
'Bruce Grimley has produced an excellent work on NLP Coaching regarding NLP premises about communication, framing, and reframing. The book uniquely contributes by examining NLP history and focus on therapy as well as research' -
L. Michael Hall, Ph.D., author of numerous best selling books in NLP and Coaching Co-founder of Neuro-Semantics and the Meta-Coaching System
'Bruce's book is immensely readable and well researched. No NLP practitioner wanting to develop the field further should be without it' -
Jane Mathison, formerly research officer of NLP, University of Surrey
'Inspiring, stimulating, and immensely rich - Bruce takes NLP in Coaching to an entirely new dimension, building on the giants before him' -
Katherine Tulpa, Global CE0, Association for Coaching
'A useful study which challenges evidence about the topical arena of NLP Coaching. This book raises debates and encourages reflection about our current philosophies and practice and forces a focus on self development that is congruent with the ever changing landscape' -
Dr Sally Vanson Behavioural Change Consultant, Executive Coach and Certified Master Trainer of NLP
'The Theory and Practice of NLP Coaching is a well written, entertaining and profound introduction into NLP and its application to coaching and life. Bruce Grimleys' detailed explanations take the reader beyond NLP's new coaching techniques to the source of the techniques…… the "NLP" paradigm shift in personal learning. It manages this enthusiastic proselytizing while clearly presenting the current professional inadequacies and the need for a more systematic organization and understanding of the materials. "By Jove I think he got it"' -
Frank Bourke PhD, Executive Director Research and Recognition Project
'Bruce Grimley has taken the minefield which can be NLP and transformed it into a goldmine of well researched and referenced models, analysing and linking their source back to related fields - thus providing an historical trail of how NLP has been modelling excellence over the years. In the second part of his book, Bruce then goes on to challenge some of the current practices in NLP, and offers his considered view on where improvements can be made. Perhaps the NLP community could consider his advice as constructive feedback and take further steps towards creating a more stable future for NLP?'
Karen Moxom, MD of the Association for NLP and author of 'The NLP Professional'
'Bruce offers an easy to read, yet in depth critical discussion of NLP in the present day. Rarely have I seen a text that is so well researched and so well argued. I feel it contributes to a greater level of understanding of both the history and the present use of NLP, generally and in coaching practices. The text is academic without being pretentious and woven within the text are reflections and exercises to enhance the readers understanding and application of the tools and techniques outlined. I would highly recommend this to anyone who wishes to understand more of where NLP comes from, of the basis of NLP in practice. I would say it was essential reading for anyone training NLP to understand the field more fully'
Associate Professor, Dr Suzanne Henwood